2025 ISE Analysis: Insights Gleaned from Exhibition Exhibits
ISE 2025 Wrap-Up: Connections Restored and Innovations Abound!
The dust has settled on ISE 2025, a four-day extravaganza in Barcelona packed with cutting-edge displays, bustling exhibit halls, and informative educational sessions. The event, under the theme of "Connection Restored," tops the charts as the most successful ISE to date! With a whopping 1,605 exhibitors, a 12% larger show floor, and a staggering 85,351 unique visitors from 168 countries, Mike Blackman, managing director of Integrated Systems Events, couldn't have been more pleased: "ISE 2025 surpassed all expectations, setting new milestones in both attendance and innovation."
Straight up: ISE 2025 didn't unearth any Next Big Thing, but there were plenty of tweaks to existing solutions that had industry insiders buzzing. Today, let's dive into the hottest trends from ISE 2025, starting with sensor integration and office productivity:
Sensors getting smarter
The return-to-office conversation ain't going anywhere, and neither is the necessity to optimize office space for productivity and efficiency. While sensors may not be the primary focus, they're an essential piece of the puzzle.
In today's Pro AV landscape, sensors do more than just keep track of room usage. Environmental data, such as room temperature and CO2 levels, is commonplace, helping employers keep an eye on working conditions to boost productivity – depending on your cynicism levels.
From a massive display to a tiny sensor, Logitech's Rally Board 65 and Spot pocketed the spotlight. Among its attractive features is occupancy detection integrated with Logitech Sync and space management software. Humly, another Pro AV game-changer, put their sensors to work tracking occupancy in phone-booth-style meeting spaces. Their system can also monitor environmental factors like air quality, humidity, and more.
Videobars: bigger by getting smaller
Following the success of InfoComm 2023, videobars continued their reign as one of the hottest product categories in Pro AV – and ISE 2025 showed no signs of slowing down. Convenience is the name of the game: all-in-one solutions composed of cameras, microphones, and speakers, with displays as the cherry on top.
The trend of smaller videobars made its presence known as well. For instance, Jabra's PanaCast 40 VBS is a sub-$1,000, Android-based solution specifically tailored for smaller collaborative spaces like huddle rooms. Of course, it still packs features such as dual cameras for a 180-degree field of view and six microphones to make sure everyone's voice is heard at the meeting.
HP Poly also brought their A-game with the Poly Studio V12. Despite its wallet-friendly price under $1,000, this little dynamo boasts a 4K, 20 MP camera, four mics, and stereo speakers. Andie Mace, senior manager of hybrid systems at HP Poly, mentioned they developed the videobar to gain broader market penetration, promising a premium audio and video experience at a more accessible cost.
- The digital signage industry showcased an increase in venues integrated with artificial intelligence and machine learning features, making their content more adaptable and interactive.
- Financial institutions and real-estate businesses at ISE 2025 highlighted investments in data-and-cloud-computing solutions, emphasizing their importance in driving business growth and customer engagement.
- Within the events sector, there was a surge in interest for integrated solutions, as event organizers sought to create seamless experiences for attendees through technology, such as AI-powered ticketing systems and digital event platforms.
- Leading companies in the Pro AV industry expressed that there's an increased focus on investing in the research and development of advanced videobar technologies, aiming to make them more cost-effective and accessible for various business applications.
- Technology experts observed an emerging trend of integrating real-time analytics and data visualization in digital signage for better decision-making in various industries, such as finance, business, and real estate.
- Overall, ISE 2025 underscored the growing intersection between the AV industry, technology, and finance, with investments pouring into innovation and developing features catering to various business needs.
