A revamped identity and a fresh mascot significantly increased the brand's respectability by a factor of ten.
Hey there! Let's dive into the rebranding of YOLOH, a spirited insurance platform that's here to simplify things for folks, saving them from the endless paperwork and forms. Taxi Studio was the mastermind behind this fresh new look, and it's definitely one to remember.
YOLOH is all about empowering people to focus on what truly matters in life. The platform operates by letting you input your needs, and then it delivers the best options and deals in return. With YOLOH, you don't have to worry about renewals anymore — they've got you covered!
The aim of the rebrand was to unlock the commercial potential of YOLOH, transforming it into a credible and funded entity — a goal that has been spectacularly accomplished. Since its makeover, YOLOH's brand value has skyrocketed tenfold, attracting investment from Europe, the Middle East, and the US. That's something the best rebrands aspire to!
Their slogan, "Insurance Dejumbled," serves as more than just a catchphrase. It's a strategic and creative anchor, ensuring YOLOH connects with the world. 'Dejumbled' is simply a fabulous word, and YOLOH incorporates it brilliantly, even using it to literally unravel complex insurance terms throughout their platform.
A friendly digital assistant named Andi is there to guide customers through the process, demystifying intricate insurance concepts using cheerful hand gestures. Taxi Studio describes Andi as a diligent and approachable guide, bringing warmth and accessibility to an often austere industry.
According to Martin Fresle, associate creative director of Taxi Studio, Andi was born as an embodiment of YOLOH's personality, designed to offer guidance and provide reassurance throughout the insurance journey. Andi's animated hand signals visually represent YOLOH's promise to sort out the chaotic world of insurance, allowing people to live their lives rather than waste time filling out forms.
The brandmark reflects YOLOH's playful spirit while emphasizing simplicity. The result is an ambigram logo that can be read from both sides, adding a delightful twist when viewed in YOLOH's videos and assets, all under the watchful eye of Andi.
Naval blue serves as the principal color, while Andi and the logo catch the eye with bold aqua and yellow accents. This color scheme sets YOLOH apart from other insurance companies, especially challenger brands like Marshmallow, which leans more towards pink.
Brand writer Nick Carson came aboard to craft a "warm, witty, and accessible" tone of voice for YOLOH, resulting in phrases never found on traditional insurance platforms, like "where your lease meets peace," showcasing insurance for renters.
According to YOLOH's CMO, Manish Bhatt, the new brand identity played a vital role in securing seed funding for the company. With investment secured and a fresh appearance, YOLOH is ready to revolutionize the insurance industry, offering a more user-friendly, educated, and friendly experience.
Even though rebranding YOLOH wasn't just about a change in appearance, it was primarily a mental shift, according to Martin Fresle. The team aimed to stand out and cut through the complexities and anxiety often associated with the insurance sector, blending clarity, character, trust, and fun to create a brand that flips the sector on its head and makes insurance easier to comprehend, whichever way you look at it!
Check out more about YOLOH on Taxi Studio's site!
- In the rebranding process of YOLOH, a goal was set to make it a credible and funded entity, which has been spectacularly achieved, attracting investment from Europe, the Middle East, and the US.
- The digital assistant, Andi, helps to guide customers through the process, using cheerful hand gestures to demystify intricate insurance concepts, as described by Taxi Studio.
- The brandmark for YOLOH reflects its playful spirit while emphasizing simplicity, resulting in an ambigram logo that can be read from both sides, adding a delightful twist in videos and assets.
- The color scheme for YOLOH, with naval blue as the principal color, bold aqua and yellow accents for Andi and the logo, sets it apart from other insurance companies, particularly challenger brands like Marshmallow.
- Brand writer Nick Carson joined the team to create a "warm, witty, and accessible" tone of voice for YOLOH, resulting in unique phrases that are not typically found on traditional insurance platforms.
- The new brand identity played a crucial role in securing seed funding for YOLOH, according to its CMO, Manish Bhatt, and the company is now ready to revolutionize the insurance industry with a more user-friendly, educated, and friendly experience.
