Accenture Song broadens its horizons with the acquisition of GemSeek in Bulgaria.
Looking to supercharge its data and AI game, global powerhouse Accenture is about to snap up consumer analytics biz, GemSeek. This strategic move will bolster Accenture's marketing services arm, Accenture Song, in Bulgaria, making Sofia a hotspot for customer experience innovation.
GemSeak, brimming with over 170 employees across Bulgaria and the UK, will blend with Accenture Song, though the nitty-gritty details of the deal remain hush-hush for now.
Once the acquisition is a go, Accenture Song will set up shop in Bulgaria, expanding its workforce in the country from the existing 1,100, primarily from advanced technology and intelligent operations centers.
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Founded in 2011 and under the helm of CEO Petko Tinchev, GemSeak dishes out analytics and customer experience program management, along with a smorgasbord of proprietary tech.
This tie-up promises to:
- Data & AI Boost: By integrating GemSeak's AI/ML models into its Customer Data Platform (CDP) and Marketing Analytics services, Accenture services will become slicker and smarter, offering clients a more personalized experience.
- Scalable Solutions: With GemSeak's focus on sectors like CPG, retail, and financial services, Accenture can now take its industry-specific AI solutions and scale them across multiple industries.
- Local Talent Hub: GemSeak's team will serve as the foundation for Accenture Song's Bulgarian operations, making Sofia a mecca for customer experience innovation.
- Growth Catalyst: GemSeak's existing client base and reputation in Eastern Europe will help Accenture Song expand regionally, particularly in the realm of customer-centric digital transformation.
With Accenture and GemSeak's talents joining forces, Accenture Song is laying the groundwork for growth in Eastern Europe, all while staying ahead of the curve in markets that crave hyper-personalization. 🚀🚀🚀
- Accenture Song, the marketing services arm of global technology giant Accenture, is set to increase its presence in Bulgaria after acquiring GemSeek, a consumer analytics business.
- By incorporating GemSeek's AI/ML models into its Customer Data Platform (CDP) and Marketing Analytics services, Accenture will enhance its offerings, providing clients with a more personalized experience.
- The acquisition of GemSeek, with its focus on sectors like CPG, retail, and financial services, will enable Accenture to scale its industry-specific AI solutions across multiple industries.
- With the addition of GemSeek's team, Accenture Song's Bulgarian operations will serve as a hub for customer experience innovation, making Sofia a magnet for businesses seeking hyper-personalization.
