Adobe announces that the video model from Luma AI's Ray3 is now accessible through Adobe Firefly
In an exciting development for the creative industry, Adobe has announced the integration of Luma AI's latest video model, Ray3, into its Adobe Firefly app. This innovative tool promises to revolutionize video creation, offering greater realism, control, and high-quality output up to 10 seconds long.
According to Adobe, video is the preferred medium for storytelling due to its ability to grab attention and evoke emotions more effectively than text. This new addition to Firefly is set to make video creation more accessible to a wider audience.
Ray3 is built on a new multimodal reasoning system, allowing it to better understand the user's creative intent, plan coherent scenes, maintain character consistency, and produce natural motion. With this advanced technology, users can now generate videos and experiment with creative concepts in Firefly Boards.
One of the standout features of Ray3 is its native High Dynamic Range (HDR), which ensures richer contrast, deeper shadows, and brighter highlights, resulting in cinematic, high-quality videos.
Adobe's Firefly app offers access to leading creative AI models, including Adobe's own Firefly models and models from partners like OpenAI, Google, Black Forest Labs, Pika, Ideogram, and more. This means that with a single Adobe subscription and sign-on, users can access models from Adobe and its trusted partners, all in one place.
Everything created with Ray3 in Firefly can be synced to Adobe's Creative Cloud for use in Adobe apps like Premiere Pro for more precise editing and refinement. This seamless integration allows creators to take their projects to the next level.
For the next two weeks, Ray3 will be available exclusively in Adobe's Firefly app and on Luma AI's Dream Machine platform before its broader public release. During this period, content creators can use Ray3 in Firefly's Text to Video feature to generate b-roll or background footage for various platforms, such as product tutorial videos, Instagram Reels, and TikTok.
Adobe is also planning upcoming integrations from Moonvalley and Topaz Labs into its Firefly app. The integration of Google's advanced AI model Gemini 2.5 and Luma AI's new video model Ray3 will enhance creative processes with improved text-to-video capabilities, intelligent scene planning, and HDR video quality for professional use. These third-party AI models will be combined with Adobe's own tools to optimize and expand creative possibilities in Firefly.
Filmmakers, producers, or visual storytellers can use Ray3 in Firefly Boards to explore visual directions before shooting, generating environments, shot compositions, and camera perspectives. This feature allows creators to refine their ideas before committing to production, saving time and resources.
Adobe is focusing on building its creative AI ecosystem, with tools like Adobe Firefly, an all-in-one platform for creative AI. The company's goal is to make the Firefly app the first place to turn to when breakthrough creative AI models emerge.
Posts with video content create 10 times more engagement on social media networks compared to static posts, according to Adobe's vice president, Hannah Elsakr. With Ray3, creators can leverage this trend to boost their online presence and engage their audience more effectively.
Moreover, all AI-generated content in Firefly includes Content Credits, ensuring transparency during the creative process. This feature is crucial in maintaining ethical standards in AI-assisted content creation.
With the increasing popularity of video content, the integration of Ray3 into Adobe Firefly is a significant step forward in making high-quality video creation accessible to a wider audience. The next two weeks offer an exclusive opportunity for creators to experiment with this groundbreaking tool.
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