Adobe's Creative Cloud undergoes a significant transformation with the groundbreaking integration of Luma AI Ray3 technology.
Adobe, the industry-standard provider of creative software, has taken a significant step forward in AI video generation with the integration of Luma AI's latest model, Ray3. This groundbreaking development allows users to generate cinematic, high-quality HDR video clips, offering an unparalleled level of creative control.
Ray3, built on a new multimodal reasoning system, is designed to "think through" user requests, plan complex scenes, and judge the output's coherence. One of its key features is the ability to animate still images using keyframes, providing control over timing and scene changes.
The model supports native 10-, 12-, and 16-bit High Dynamic Range (HDR) ACES2065-1 EXR format, enabling deeper shadows and brighter highlights. Ray3 can generate up to 10 seconds of video footage and is less prone to hallucinations compared to other AI video generators.
Adobe's strategy has shifted from regular updates to its proprietary tools like Photoshop, Illustrator, and Premiere Pro, to integrating third-party AI models. The first step in this new direction was the addition of Google's Gemini 2.5 Flash Image (Nano Banana) last month. The latest move sees Adobe partnering with Luma AI to make Ray3 available, before it becomes accessible on any other platform other than Luma AI's Dream Machine.
Adobe is offering unlimited free Ray3 generations for all customers on a paid Firefly plan or Creative Cloud Pro plan, until 1 October. This early access is limited to Firefly users initially, before a broader public release.
Ray3's Draft Mode allows for faster iteration, and it initially offers native 1080p generation, with a general rollout planned. The model also includes a neural upscaler that can upscale output to 4K.
In a bid to combat the growing concern over the origin of AI-generated assets, Adobe stresses that Content Credentials are added to all AI-generated assets to allow users to keep track of how they were generated. Users are responsible for being aware of how each asset was generated, whether it was with Adobe's own Firefly or AI models from "trusted partners".
Adobe's aim is to make Firefly the creative AI ecosystem of the future, an all-in-one platform for creative AI so that users don't need to go elsewhere. With the integration of Ray3, Adobe is one step closer to achieving this goal.
Firefly, Adobe's AI model, has also been expanded with models from OpenAI, Ideogram, Pika, Black Forest Labs, Runway, with upcoming integrations planned with Moonvalley and Topaz Labs. This integration of various AI models is set to revolutionise the creative industry and provide users with a wealth of creative possibilities.
Read also:
- Automotive Updates: Wolfspeed, NVIDIA, ABB, and Veritone in Spotlight
- Senate Tillis under spotlight in North Carolina as IRA tax incentives remain uncertain
- Demonstrating Carbon Storage in Agricultural Forestry through Digital Monitoring and Verification
- Interview Questions for Erica Tandori, an Artist, Intellectual, and Educator at Monash University
