Advertisers given innovative AI-driven insights by Spectrum Reach
Spectrum Reach Architect, the latest offering from Spectrum Reach—the advertising unit of Charter Communications, is transforming the way advertisers approach media planning. This AI-powered platform is designed to simplify the process and deliver customized, data-driven recommendations across TV, digital, and streaming platforms.
One of the early adopters of this innovative technology is Joseph Delk IV, an attorney from Lenoir, N.C., who started using Spectrum Reach Architect for his local ad campaign in June. Delk expressed his excitement about the AI integration, anticipating the added value it would bring to his campaign.
The platform's AI-powered insights grow more refined over time, enabling better campaign planning in a dynamic, fragmented advertising market. It optimizes and provides recommendations to advertisers based on the historical performance of tens of thousands of campaigns. This means that budgets are allocated effectively, and ads reach their intended audience with the right frequency.
Delk found the real-time demonstration of Spectrum Reach Architect to be a game-changer, providing a tailored proposal for his business. He could see how his budget would be optimized for maximum reach and frequency. The service also provides customized media-planning recommendations to ensure that budgets are allocated effectively and ads reach their intended audience with the right frequency.
Spectrum Reach Architect leverages the historical performance of tens of thousands of past campaigns combined with Spectrum Reach’s exclusive, privacy-focused first-party data—including insights from the Spectrum TV App, which is the most-viewed streaming service in the U.S. by hours per household. This enables the platform to allocate advertising budgets efficiently and target the right audiences with the appropriate frequency to maximize campaign effectiveness and ROI.
The platform was the result of a six-month trial with 2,000 local advertisers. It uses exclusive, privacy-focused first-party data insights, including from the Spectrum TV App, to generate insights unavailable elsewhere, enhancing targeting precision. This data-driven approach enables the platform to provide actionable insights from over 30 million U.S. households.
The platform is designed to simplify media planning for advertisers by delivering TV, digital, and streaming recommendations. It integrates these recommendations into a single AI-powered platform for easier campaign management and optimized budget allocation.
More information about Spectrum Reach's campaign planning tools can be found at spectrumreach.com. For those interested in staying updated on professional video industry news, trends, and product and tech information, The TV Tech Newsletter is a valuable resource.
In conclusion, Spectrum Reach Architect is an AI-driven media planning assistant that enables advertisers to make smarter, data-backed decisions that improve campaign reach, frequency, and efficiency. It's a game-changer in the advertising industry, offering a more refined and targeted approach to media planning.
- The HD video content on streaming platforms is another aspect that Spectrum Reach Architect takes into account when providing media-planning recommendations.
- By integrating artificial-intelligence technology, the platform can analyze vast amounts of data to generate customized, data-driven recommendations for advertisers.
- This allows Joseph Delk IV to reach a larger and more targeted audience, as well as optimize his advertising budget for maximum impact.
- The platform's integration with the Spectrum TV App, which is the most-viewed streaming service in the U.S. by hours per household, provides valuable insights that can help enhance targeting precision.
- Advertisers can also leverage the digital media options available through Spectrum Reach Architect to extend their reach and engagement with their intended audience.
