Advertising Company Havas Media Buys Edinburgh-Based Marketing Agency Additive
Havas Ups the 'Meaningful Media' Game with Additive+'s Expertise
Solidifying its commitment to creating impactful media experiences, Havas Media Group UK has cast its net over Edinburgh-based agency Additive+. Founded by the brainchilds behind iProspect's Edinburgh office – Richard Gill and Jack Few – Additive+ has built an impressive client roster that spans both the U.K. and U.S., boasting names like Heineken, Netflix, and Jacobs Douwe Egberts.
As part of the deal, Gill and Few will report directly to Havas Media Group chief executive Patrick Affleck. The acquisition aims to empower Havas to deliver a more fine-tuned and personalized content and advertising solution to clients, with Additive+ offering a treasure trove of data-driven solutions to optimize and customize messages across multiple media channels, platforms, and formats.
To delve deeper into Additive+'s innovative offerings, you can scour the digital landscape for press releases, visit their (hopefully) soon-to-be-updated website, or keep your eyes peeled for industry updates in relevant publications. After all, with Havas Media Group U.K. on board, the future is shaping up to be an exciting one for Additive+!
- Meanwhile, for those interested in investing in the finance and technology sectors, discovering the position of Exchange-Traded Funds (ETFs) in Havas Media Group's business strategy after the acquisition of Additive+ could prove insightful.
- Routers and platform developers, take note: Additive+'s cutting-edge data-driven solutions in the realm of technology could potentially transform how Havas Media Group UK positions itself in the advertising market.
- For businesses seeking a competitive edge in the field of finance and investing, understanding how Havas' collaboration with Additive+ can enhance their investing strategies, considering the agency's record with clients such as Heineken, Netflix, and Jacobs Douwe Egberts, would be prudent.
