Advertising giant InMobi has achieved an 80% reach within China's leading gaming studios.
InMobi, a global leader in mobile advertising and AI-powered monetization, is announcing the upcoming launch of Helix AI, its next-generation artificial intelligence engine. This technology is designed to power ad decision-making and optimization at scale, providing a competitive edge to Chinese developers and gaming studios in a crowded market.
The strategic plan of InMobi in the Chinese gaming and mobile advertising market revolves around deepening its investment in China through technological innovation, market expansion, and a focus on user-centric ad solutions that drive measurable business outcomes. Helix AI is a key element of this strategy, enabling Chinese entities to efficiently reach, acquire, and monetize high-value users globally.
Recent achievements highlight the impact of Helix AI on client success stories, particularly in the U.S. market. For instance, a leading Chinese gaming studio experienced a 5% increase in Average Revenue Per Daily Active User (ARPDAU) after integrating InMobi's software development kit (SDK). Another rapidly growing mobile games platform surpassed its Return on Ad Spend (ROAS) targets and secured high lifetime value (LTV) users through Helix-powered campaign optimizations. InMobi's platform also maintains a very high client retention rate of over 90%, demonstrating its reliability and value to clients in a highly competitive environment.
InMobi's booth can be found at ChinaJoy 2025, located at B906, Hall W3 of the Shanghai New International Expo Center (BTOB Business Negotiation Hall). For more information, visit www.inmobi.com.
InMobi's full-stack ad platform includes Demand-Side Platform (DSP), Supply-Side Platform (SSP), and owned-and-operated (O&O) media. The company also offers high-impact, user-centric ad solutions and custom monetization strategies. InMobi has over 80% penetration among China's top 100 gaming publishers and has achieved a two-fold increase in revenue for Chinese partners between H1 of 2024 and H1 of 2025.
The content of this announcement is solely the responsibility of the issuer. InMobi has a dedicated team of local experts to support Chinese developers. The company is committed to its mission of powering brands to create meaningful connections with consumers, and Helix AI is a testament to this commitment.
- InMobi's next-generation artificial intelligence engine, Helix AI, will be instrumental in powering business decisions and optimizations, enforcing a competitive edge in the Chinese mobile advertising and gaming industry.
- Leveraging Helix AI, InMobi aims to provide Chinese entities with an efficient means to reach, acquire, and monetize high-value users across the globe, integrating technology and user-centric solutions to drive substantial business outcomes.
