After decades of media and promotional campaigns suggesting Buick would transition to an electric vehicle (EV) brand, it remains the sole GM brand without an electrified model.
In the rapidly evolving world of electric vehicles (EVs), one major player has yet to join the fray – Buick. As of 2025, the brand remains the only General Motors (GM) entity without any electrified models, a situation that is set to change in the near future.
The much-anticipated Buick Electra E5, a mid-size electric SUV, has already made its debut in China, based on the Ultium platform. The refreshed 2026 model offers design updates, a revised infotainment system, and a new, higher-capacity battery pack, promising an impressive EV range of up to 620 km. The Electra E5 is available in three trim levels: First Edition, Smart, and Premium. Launched in June 2025, it starts at RMB 169,900 (approximately $23,640) before discounts, and Buick offers safety guarantees, including a zero self-ignition promise and compensation for any fire-related issues within a year of delivery.
However, the global availability of the Electra E5 has faced uncertainties. Initially planned for release outside of China, potential tariffs on Chinese-built EVs have led to delays in its global rollout. This is one of the main reasons for delays in Buick's electric vehicle lineup, including the Electra E5.
Concerns about EV safety, particularly spontaneous combustion, have also played a part in the delays. Buick's commitment to safety, such as its zero self-ignition guarantee in China, reflects these broader industry challenges.
Meanwhile, Buick's non-electric counterpart, the subcompact crossover Buick Envista, is available in both China and North America, but it does not offer electric powertrain options.
Looking ahead, GM has confirmed that Buick is set to undergo a brand transformation, fully electrifying its lineup in North America, led by a new badge and brand identity. The first electric vehicle for North America is expected to launch in 2024.
Despite the delay in Buick's EV debut, GM remains a significant player in the EV market, with Chevrolet and GMC offering multiple EV models. Cadillac is also expected to deliver over 20,000 EVs by the end of 2025.
As Buick continues its journey towards electrification, it remains an upscale but still mainstream crossover and SUV brand, poised to make its mark in the EV landscape.
Technology plays a crucial role in the development of the much-anticipated Buick Electra E5, featuring an upgraded infotainment system and a higher-capacity battery pack powered by the Ultium platform.
The global finance aspect is significant for the Electra E5, as potential tariffs on Chinese-built EVs have caused delays in its global rollout, impacting Buick's entry into the electric vehicle market.
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