"After exploring alternative options, Aspire was the one who addressed us directly"
In a strategic move to expand its consumer-facing presence and boost revenue streams, Esports Technologies has announced the acquisition of Aspire Global's B2C offering. This acquisition will significantly enhance Esports Technologies' market reach and operational capabilities.
The deal provides Esports Technologies with a robust turnkey platform, including regulated casino and sportsbook operations, strong licenses such as the UKGC and MGA, and access to over 170 white-label brands across 30+ jurisdictions.
One of the key benefits for Esports Technologies is the expansion into new regulated markets. Aspire Global’s platforms are licensed and regulated in multiple key jurisdictions, allowing Esports Technologies to scale its esports betting and gaming offerings legally and securely.
The acquisition also diversifies Esports Technologies' product offerings, adding casino and sportsbook capabilities alongside esports betting. This move enables the company to offer a broader range of gaming experiences to customers.
Another significant advantage is access to an established technology platform and user base. Aspire Global’s turnkey iGaming technology supports multiple brands, facilitating rapid integration and adoption by Esports Technologies.
In terms of operational scale, by incorporating Aspire’s infrastructure, Esports Technologies can support more users and transactions efficiently.
In the esports market, the acquisition is expected to strengthen esports betting’s foothold within the wider iGaming industry. By integrating esports with traditional casino and sportsbook products in a regulated environment, it may encourage greater mainstream adoption.
The combination of Aspire Global’s technological capabilities with Esports Technologies’ market focus could spur new betting formats, enhanced user experiences, and improved product offerings for esports fans. This move could also drive market consolidation, accelerating maturation and professionalism in the esports betting sector.
Esports Technologies plans to cross-sell its esports tech to Aspire's current customers and offer a full sports betting suite of products and an enhanced user experience for all customers within a year. The company has also planned product launches for the first quarter of 2022, including in-browser betting.
Malta Week, an opportunity for investors to connect with leading affiliates, policymakers, thought leaders, suppliers, and operators in the industry, is expected to be a platform for Esports Technologies to showcase its eSport technologies. The company will be hosting the eSports section during SiGMA Malta Week, showcasing one of the biggest booths center-stage.
Esports Technologies set up shop in Malta to be part of the regulated European market. Malta, with its wealth of talent, is considered the ideal location for serious involvement in regulated markets.
The acquisition was announced during IGBLive Amsterdam and SiGMA Amsterdam iGathering. SiGMA Group is bringing its 4 leading shows together for the first time ever during Malta Week from the 15th to 19th November at the Malta Fairs and Convention Centre (MFCC).
It's worth noting that the NFL, a traditional American sport, generates 64 billion dollars in wagers annually, with 80 million hardcore fans. The player profile of Aspire matches well with the demographic that Esports Technologies targets, with 70% of customers being between 18 and 40 years old. The eSports market, with over 550 million fans worldwide, has 250 million considered hardcore fans.
A managed service agreement will see Aspire continuing to take care of the backend and marketing for at least four years. Clients will not notice any difference in operations, and will continue using their existing accounts.
Another planned product is the hedgehog platform, which will allow players to use a betting exchange directly for esports.
This acquisition positions Esports Technologies to become a more comprehensive and competitive player across esports and online gaming sectors, with a sustainable, regulated platform to support growth.
- The acquisition of Aspire Global's B2C offering by Esports Technologies provides an opportunity to expand into new regulated markets, diversify product offerings, and access an established technology platform and user base, particularly in the sports sector given Aspire's platform alignment with the NFL's demographic.
- This move could drive significant growth and consolidation in the esports betting sector, with Esports Technologies set to offer a broader range of gaming experiences, encourage greater mainstream adoption, and potentially spur new betting formats, enhanced user experiences, and improved product offerings for esports fans, leveraging Aspire's technological capabilities and Malta's regulated environment.
