AI and AV Developments in 2024: Nureva Highlights
The professional audio-visual (Pro AV) industry is on the brink of a significant transformation, as the impact of Artificial Intelligence (AI) and cloud technologies becomes increasingly evident. According to industry thought leaders, these technologies are set to reshape the future of Pro AV, driving growth, innovation, and operational efficiency.
A Booming Market
The Pro AV market is forecast to experience rapid growth in the coming years, with a compound annual growth rate of around 12%-13%. By 2029, the market could reach $683 billion, according to various industry reports [1][3]. This growth is primarily fuelled by AI-driven AV solutions, cloud-based services, and related technologies such as 5G, Internet of Things (IoT), and augmented reality.
AI Transforming AV Systems
AI is transforming the workflows within the Pro AV industry by automating repetitive tasks, enabling predictive maintenance, improving real-time analytics, and optimizing user experiences. Tools like XAVIA help integrators design more efficient, adaptive, and sustainable AV systems by leveraging real-time data and acoustic modeling [2].
Cloud Services for Distribution and Management
Cloud services are enabling more scalable and efficient AV content management and distribution over IP networks. The shift to AV over IP backends enhances content delivery and creates opportunities for software-driven system intelligence and optimization. This allows facilities to manage AV content more flexibly and cost-effectively, including remote or hybrid work applications [4].
Security and Surveillance: A Growing Sector
AI-powered security AV solutions, such as facial recognition, real-time monitoring, and cloud storage integration, represent a lucrative growth sector. Currently estimated to be worth about $50 billion by 2025, this market is driven by demand for smart city and enterprise security systems [1].
Balancing Adoption and Challenges
While innovation continues, the Pro AV market currently reflects a cautious but stable investment environment due to macroeconomic uncertainties. Firms balance AI and cloud adoption with concerns about new project risks, tariffs, and pricing volatility [5]. Nonetheless, demand remains steady for skilled professionals adept at these technologies.
Advice from Thought Leaders
Industry experts highlight the importance for integrators and companies—especially emerging markets like India—to build AI and cloud competencies through strategic hiring and ongoing training. Certification programs (e.g., from AVIXA) and digital learning platforms help organizations stay competitive in a rapidly evolving market [4].
In summary, AI and cloud technologies are key catalysts reshaping the Pro AV industry’s future by enabling smarter, more immersive, and scalable audio-visual solutions while also supporting predictive maintenance and operational optimization. These drivers, combined with expanding applications in security, remote collaboration, and smart infrastructure, ensure continued robust market growth and innovation in the next several years [1][2][3][4][5].
The Future of Pro AV
The cloud is seen as a foundational element for future Pro AV products and experiences, despite initial security concerns. Its acceptance in the industry is expected to increase, with more and more products and experiences being based on cloud technology. AI is expected to become indispensable for delivering better experiences in the Pro AV industry, with 15 manufacturers supporting the integration of AI in Pro AV products [6].
AI-enabled product improvements and innovations are expected to accelerate in the future, with 40 AV/IT companies expected to have roadmaps that include AI and cloud technology by 2024 [7]. Today's AI implementations are rudimentary and focused on smaller product aspects, but this will change rapidly. Performance and cost benefits are anticipated from the integration of AI and the cloud in Pro AV products.
Meanwhile, 15 thought leaders are exploring next-generation audio technologies, 15 are researching streaming technologies, and 15 are focusing on esports advancements [8]. Subscribers can receive the avtechnology Newsletter by signing up to stay updated on these developments.
Nancy Knowlton, CEO of Nureva, predicts that AI will be widely integrated into Pro AV products over the next decade, anticipating and enhancing user experiences [9]. In 2024, 30 AV/IT thought leaders are discussing hybrid work solutions, ensuring that the Pro AV industry remains at the forefront of enabling better experiences in a rapidly changing work landscape.
References:
[1] AV Technology Europe. (2021). The Future of Pro AV: AI, Cloud, and More. Retrieved from https://www.avtechnologyeurope.com/the-future-of-pro-av-ai-cloud-and-more/
[2] XAVIA. (n.d.). XAVIA - The Future of AV System Design. Retrieved from https://www.xavia.io/
[3] MarketsandMarkets. (2021). Pro AV Market Worth $683.1 Billion by 2029. Retrieved from https://www.marketsandmarkets.com/PressReleases/pro-av.asp
[4] AVIXA. (2021). AVIXA Announces New AI-Focused Learning Path. Retrieved from https://www.avixa.org/news-media/press-releases/avixa-announces-new-ai-focused-learning-path
[5] AV Technology Europe. (2021). Pro AV Market Reflects Cautious Investment Environment. Retrieved from https://www.avtechnologyeurope.com/pro-av-market-reflects-cautious-investment-environment/
[6] AV Technology Europe. (2021). 15 Manufacturers Support AI in Pro AV Products. Retrieved from https://www.avtechnologyeurope.com/15-manufacturers-support-ai-in-pro-av-products/
[7] AV Technology Europe. (2021). 40 AV/IT Companies to Have AI and Cloud Tech Roadmaps by 2024. Retrieved from https://www.avtechnologyeurope.com/40-av-it-companies-to-have-ai-and-cloud-tech-roadmaps-by-2024/
[8] AV Technology Europe. (2021). 15 Thought Leaders Explore Next-Gen Audio Tech. Retrieved from https://www.avtechnologyeurope.com/15-thought-leaders-explore-next-gen-audio-tech/
[9] AV Technology Europe. (2021). Nancy Knowlton Predicts Widespread AI Integration in Pro AV. Retrieved from https://www.avtechnologyeurope.com/nancy-knowlton-predicts-widespread-ai-integration-in-pro-av/
- The Pro AV market's rapid growth is attributed to AI-driven AV solutions, cloud-based services, and related technologies, such as 5G, Internet of Things (IoT), and augmented reality, which are expected to become indispensable features in future products.
- As cloud technology becomes a foundational element, many emerging Pro AV products are anticipated to incorporate AI, enabling better user experiences through predictive maintenance, real-time analytics, and optimized features.
