AI & AV Progression in 2024: Sony's Electronics Advancements
Sony Electronics Embraces AI and Cloud Technology to Transform Pro AV Industry
Sony Electronics is set to revolutionize the Pro AV industry by leveraging AI and cloud technologies, aiming to lead the way in performance, efficiency, and user experience over the next five years.
The company views AI and cloud technologies as transformative forces, driving smarter, more connected, and efficient AV environments for various sectors such as corporate, education, retail, media, and entertainment. AI is expected to enable capabilities like automated camera functions, real-time analytics, and subject recognition, while cloud integration promotes unified control, remote management, and collaboration across AV and IT systems.
Sony's strategy includes leveraging agentic AI for smarter, autonomous AV environments, incorporating AI-powered features in their products, developing cloud solutions for content creation and live production workflows, and promoting cross-industry integration and interoperability. The company is also highlighting sustainability and ESG initiatives alongside innovation to meet long-term industry and societal goals.
At major industry events like InfoComm 2025 and ISE 2025, Sony plans to showcase and deliver comprehensive, AI-enhanced Pro AV products and cloud-connected solutions. Their portfolio includes AI-powered PTZ cameras, 4K camcorders with subject recognition, professional display solutions, video walls, and cloud media platforms designed to streamline workflows and improve user experience.
Rich Ventura, VP of Professional Display Solutions at Sony Electronics, frames this approach as providing solutions that "transform operations, provide efficiencies, and create more connected experiences" for the Pro AV market.
Meanwhile, 28 thought leaders are focused on visualization technologies, 15 on streaming technologies, 15 on next-gen audio, and a list of 30 AV/IT thought leaders have shared their insights on hybrid work in 2024. The industry is moving towards fully integrated, cloud-based solutions for scalability and flexibility.
avtechnology Newsletter provides a daily selection of features, industry news, and analysis for tech managers, and subscribers can sign up for it below. Sony Electronics is investing in AI and cloud technology to stay at the forefront of these trends, with Takashi Ito, the Deputy Head of Pro Display Solutions at Sony Electronics, leading the charge.
AI will enhance AV system feature sets and reliability through predictive maintenance, and over the next five years, AI and cloud computing are expected to significantly impact the AV industry. Sony Electronics is committed to continuous innovation and delivering cutting-edge technology that aligns with emerging trends, particularly in the growing esports sector.
Sony Electronics is committing to incorporating AI-powered features in their Pro AV products, such as AI-powered PTZ cameras and 4K camcorders with subject recognition (features). The company is also developing cloud solutions (technology) for content creation and live production workflows.
Moreover, Sony Electronics aims to showcase AI-enhanced digital signage products and cloud-connected solutions at major industry events like InfoComm 2025 and ISE 2025, further demonstrating their focus on AI and cloud technologies in transforming the Pro AV industry.
