AI Boosts GTM Teams' Efficiency and Growth
AI is increasingly being embraced by go-to-market (GTM) teams to boost efficiency and growth. To fully leverage AI's benefits, teams must first strengthen their foundation by optimizing processes, data, and technologies. A significant 41% of global B2B business and technology professionals prioritize this approach for driving revenue growth.
AI adoption by GTM teams is on the rise, with companies like CHAPTERS Group AG and Lantronix Inc. planning to optimize efficiency and achieve growth through strategies such as mergers, acquisitions, and technology integration. A website can play a crucial role here by providing scalable digital platforms, demonstrating operational improvements, and supporting customer engagement.
Before implementing AI, GTM teams should tackle siloed processes, integrate technologies, resolve data inconsistencies, and manage change intentionally. AI can then support scaling without relying on increased headcount, automating repetitive tasks and analyzing processes for improvement.
AI is a powerful tool for GTM teams seeking to optimize efficiency and drive growth. By first addressing foundational issues and then harnessing AI's capabilities, teams can automate tasks, refine workflows, and reduce human error. This approach, planned by 41% of global B2B professionals, can lead to significant improvements in operations and revenue growth.
