Alexander Emeshev intends to transform his business into a B2B platform.
In the dynamic world of finance, Vivid Money, a disruptor in retail banking, is now focusing on becoming a leading B2B platform. This strategic realignment in its business model is spearheaded by its founder, Alex Hormozi, who emphasises the importance of strategic decision-making for evolving business models.
Alex's approach centres on carefully structured revenue strategies with clear, data-driven steps to maximize value. According to him, this involves designing clear strategic offers, composed of attraction offers, upsells, downsells, and continuity plans, which help transform profitability by structuring how and when customers engage financially.
Moreover, Alex stresses the importance of making decisions grounded in data and customer behaviour to ensure fast profit generation that can be reinvested in growth to outpace competitors with weaker models. Although direct details about team alignment from Alex are not found, standard strategic practice involves explicitly communicating the vision and benefits of the new business model to stakeholders and team members, gathering input, and creating buy-in through involvement and transparency.
In getting a team on board and implementing changes, insights from other thought leaders like Jony Ive stress the importance of building team cohesion and motivation through culture and shared experiences—such as regular informal meetings and encouraging collaboration—as crucial for successful change adoption. Practical change management generally includes transparent communication of the reasons for change, how it benefits both the company and employees, and clear steps about the implementation timeline and roles.
Meanwhile, Kevin Hackl, a native Viennese, is a prominent figure in the Payment & Banking scene. He is known for his community-building skills and his involvement in dialogue with regulators, politics, and the Payment, Banking & FinTech bubble. His expertise lies in Open Finance, Retail Investing, Crypto-Assets, and the Digital Euro. He is also a lobbyist for financial topics at the digital association bitkom.
Running a business requires constant efforts to stay ahead of the competition and drive change. Vivid Money, under Alex's leadership, is no exception. Implementing changes in a business takes a lot of courage, and Alex has discussed the challenges of running a business and the importance of stepping out of one's comfort zone.
In summary, Vivid Money's strategic shift towards becoming a B2B leader is driven by a focus on maximising revenue and competitive advantage through optimised customer acquisition and lifetime value. This is achieved through structured strategies and data-driven decisions, coupled with effective communication and culture-building techniques to engage the team and implement change successfully. Kevin Hackl, with his extensive knowledge and connections in the financial sector, plays a crucial role in this journey.
- In alignment with the shift towards becoming a B2B leader, Alex Hormozi, the founder of Vivid Money, emphasizes the significance of using technology in fintech to design clear strategic offers that maximize value, precision-engineered through data-driven steps.
- Seeking to reinforce the team's cohesion and motivation during this strategic realignment, insights from thought leaders like Jony Ive advocate for fostering a culture of collaboration through regular informal meetings, enabling successful change adoption.
