Altenar promotes Brendon Jeacocks to Regional Director position in South Africa
In the bustling world of online gambling, Altenar, a leading sportsbook provider, has made a strategic move by appointing Brendon Jeacocks as its new Regional Director for South Africa. Jeacocks, with over eight years of experience in the online gaming industry, brings a wealth of knowledge in finance, regulation, and compliance to the table.
Jeacocks, previously an independent consultant for South African iGaming brands and Financial Manager at African operator SportPesa, is excited to forge partnerships and tailor Altenar's product for the region's growing demand for localized sports betting solutions. In his new role, he will drive growth for Altenar in South Africa, where the company offers tailored premium data providers, localized sports offerings, and a mobile app designed for the mobile-first market.
John Quaye, CFO at Altenar, expressed delight at Jeacocks' appointment, noting his expertise in the market will aid strong growth in the company's first year as a licensed provider in South Africa. Altenar, known for its flexibility and customer-centric approach, aims to be the most partner-oriented iGaming software provider in the industry.
The appointment comes at a time when the online gambling market in South Africa is showing promising signs of growth. Although exact figures for the market size are not publicly available, the presence of highly trafficked gambling platforms like Hollywoodbets.net and Betway.co.za indicates a substantial active user base within the country.
The global online gambling market was valued at about $90 billion in 2022 and is forecasted to grow at a strong compound annual growth rate (CAGR) of over 10% between 2025 and 2032, reaching $370 billion globally. South Africa's online gambling scene shows significant engagement, mirroring global trends.
Altenar received a National Manufacturer license from the Western Cape Gambling and Racing Board in December 2024, allowing it to supply its sportsbook technology to licensed operators in South Africa and other African markets. This move positions Altenar well to capitalize on the growing market in South Africa.
For more information about Altenar, visit www.altenar.com. The company is committed to providing a premium, customized experience for its partners and customers, setting itself apart in the competitive iGaming industry.
In other news, Booming Games and Bitville Gaming have partnered to strengthen their presence in Africa, and Jeacocks, based in Cape Town, will play a crucial role in Altenar's expansion in the region. As the online gambling market in South Africa continues to evolve, Altenar is poised to make a significant impact.
Jeacocks, in his new role at Altenar, will be responsible for forging partnerships and tailoring the company's product for the growing demand of localized sports betting solutions in South Africa. Altenar's aim is to become the most partner-oriented iGaming software provider in the industry.
In the global online gambling market, South Africa shows significant engagement, mirroring the rising trend worldwide. With a forecasted CAGR of over 10% between 2025 and 2032, the market is expected to reach $370 billion globally.
Altenar has received a National Manufacturer license from the Western Cape Gambling and Racing Board, allowing it to supply its sportsbook technology to licensed operators in South Africa and other African markets, positioning the company well to capitalize on the growing market.
Booming Games and Bitville Gaming have partnered to strengthen their presence in Africa, with Jeacocks, based in Cape Town, playing a crucial role in Altenar's expansion in the region. As the online gambling market in South Africa continues to evolve, Altenar is poised to make a significant impact.
