Apple AirPods Pro to Revolutionize Hearing Aid Tech This Fall
Apple is set to revolutionise hearing aid technology with its AirPods Pro. This fall, a software update will introduce new features designed for individuals with mild to moderate hearing loss. This move follows the U.S. government's opening of the over-the-counter hearing aid market in 2022, which has seen significant improvements in accessibility and affordability.
Traditional hearing aids have long been hindered by high costs and usability challenges. They can range from $1,000 to over $5,000, making them financially inaccessible for many. AirPods Pro, however, offers enhanced sound clarity at a more affordable price point, starting at around $250. This makes it a viable alternative for those seeking audio amplification or dealing with mild to moderate hearing challenges.
The new hearing aid features of AirPods Pro aim to redefine the audio experience and accessibility. Unlike traditional hearing aids, over-the-counter options like AirPods Pro do not require a prescription, allowing for easier testing of different devices. Companies like Bose with their Bose QuietComfort Earbuds II and Sony with the WF-1000XM4 have already launched advanced earplug-style hearing aids resembling AirPods Pro in design, available on the market since around 2022.
With the upcoming software update, AirPods Pro will offer hearing aid functionality, providing a more affordable and convenient option for those with mild to moderate hearing loss. This move by Apple further democratises access to hearing aid technology, following the U.S. government's initiative to open the market to over-the-counter devices.
