Apple broadens its presence in Los Angeles by establishing a new Apple TV+ headquarters in Culver City.
Apple's expansion into the entertainment industry takes a significant leap forward with the unveiling of its new creative campus in Culver City, Los Angeles. The campus, which combines Apple TV+ and Apple Music Studios, is set to become a physical hub for innovation, creativity, and integration across Apple's media services.
Spanning multiple acres, the campus features a three-story, 15,000+ square-foot Apple Music studio equipped with advanced radio studios, a 4,000-square-foot soundstage, spatial audio technology, and artist-focused facilities. Simultaneously, it serves as the operational center for Apple TV+, reinforcing Apple's commitment to storytelling for both music and television content.
The campus, designed with Apple's signature minimalist aesthetic, emphasises sustainability, natural light, and wellness to inspire creativity. Landscaped outdoor spaces, public art installations, and wellness-focused design elements are integral features of the complex, which consists of two sleek, bronze-toned buildings.
The synergy between music and video production capabilities under one creative campus is intended to streamline development pipelines and foster greater collaboration. Apple Music Studios will also serve as a home base for Apple Music's popular global radio shows.
The strategic impact of this consolidation includes enhanced creative collaboration between music and video production teams, support for artist-driven content, reinforced market presence in Hollywood's competitive ecosystem, and economic and cultural contributions to the Culver City area.
Apple's new campus in Culver City positions the company to attract top-tier creative talent and deepen relationships with artists, producers, and directors. The new campus is expected to bring hundreds of new jobs to the region, contributing to the creative momentum in Culver City, which has become a hub for tech and media companies.
Apple, a global technology company known for products like the iPhone, iPad, Mac, and platforms including Apple Music and Apple TV+, is establishing a new global headquarters for Apple TV+ in Culver City. The company joins industry giants like Amazon Studios and Sony Pictures, further bolstering local economic growth and innovation.
Apple TV+ has quickly established itself as a major player in the streaming arena, earning accolades for productions such as "Ted Lasso," "Severance," and "The Morning Show." The new campus will serve as a physical representation of Apple's mission to redefine how audiences experience entertainment. By offering artists and creators advanced tools and spaces for content creation, Apple aims to deepen cultural influence and transform how audiences experience entertainment through its technology and services.
The new Apple campus in Culver City, housing both Apple TV+ and Apple Music Studios, will provide a physical hub for integrating technology and entertainment. The three-story, 15,000+ square-foot Apple Music studio, equipped with spatial audio technology, serves as a platform for sustaining Apple's commitment to music and television content creation.
