Assess Your Ability to Identify Deepfakes: Test Your Skills with This Complimentary Online Assessment
Test your deepfake-spotting skills with iProov's online quiz! This London-based software company presents you with 10 faces or videos, one at a time, asking you to decide whether each is authentic or AI-generated. Initially, I struggled, getting only 6 out of 10 correct. But after slowing down and studying the clues, I improved, scoring 9 out of 10 on my third try.
iProov, a provider of biometric identity authentication products, launched this quiz alongside data from a study they conducted on deepfake identification skills. Among the 2,000 U.K. and U.S. consumers polled, only a mere 0.1% could distinguish the real from the fake.
This disheartening result comes at a time when deepfakes are on the rise online. Scarlett Johansson recently called for a ban on deepfakes after her likeness appeared in a viral, AI-generated video condemning artist Ye's antisemitic comments. Levels of skepticism varied among experts regarding the AI-generated video, with some praising its message against hate speech, but others warning of its dangers.
Deepfakes can have serious repercussions beyond just entertainment. They can be used to misrepresent prominent figures, such as the pope or presidents, causing significant confusion and harm. In fact, only 11% of people examine the source and context of information to determine its authenticity, according to iProov's study.
Deepfakes also pose the risk of individuals falsely claiming that real events or statements were fabricated by AI, as in the case of some politicians who might argue that incriminating videos are actually deepfakes.
Some other concerning findings from the iProov survey include that 22% of people have never heard of deepfakes, and this percentage rises to 39% among seniors. With senior citizens already being vulnerable to scams, this lack of awareness only worsens the situation. Despite the study's findings showing that only a small percentage of consumers can identify deepfakes, 60% still claim to be confident in their abilities.
iProov, recognizing the risks associated with online deception, advocates for technological solutions to mitigate these threats.
References:1. iProov study on deepfake identification (2021)2. Nadin, M. & K. V. Dickinson, The Role of Deepfakes in Misinformation and Fake News (2019)3. Procter & Gamble report on deepfakes (2019)4. Smith, N. J. & V. Chappelow, Fake It 'til You Make It: Attitudes and Experiences of Deepfake Generation in the UK (2019)5. Walsh, P. & B. Plunkett, The Role of Deepfakes in Corporate Reputation (2021)
- Despite the low susceptibility of consumers to identify deepfakes, as highlighted in iProov's study, the company advocates for the use of advanced AI technologies to combat online deception.
- The rising trend of deepfakes poses a significant risk, not only in misrepresenting public figures but also in causing confusion and harm, as observed in odd instances where real events are falsely attributed to AI.
- Innovations in the field of AI, such as those used by iProov, are crucial in addressing the odd vulnerabilities presented by deepfakes, as they can help in distinguishing authentic content from misrepresentations.
