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NTS Inspiration 25: Embracing the Digital Future
NTS, a leading IT service provider with a turnover of 331 million euros, recently hosted an event at the WWK Arena in Augsburg, Germany. Over 200 guests from various IT departments attended the event, which was organized by the Austria-headquartered company with seven locations in Germany.
Jürgen Tabojer, Managing Director Germany at NTS, welcomed the guests and also hosted the NTS Inspiration show. During the event, Tabojer shared insights into the company's expansion, attributing it to NTS's desire to be close to customers and provide the best service, aligning with the company-wide motto 'Relax, We Care'.
The event offered a glimpse into the current and future stages of digitalization. Professor Dr. Pero Micic, founder of the FutureManagementGroup AG, presented a forward-looking message titled "Bright Future Business". David Kriesel, a computer scientist and data scientist, discussed "guerrilla data science".
A panel discussion covered topics such as the dividing line between IT and OT, constant availability in the 24/7/365 mode, cybersecurity, WLAN coverage, and collaboration with NTS. Representatives from Genuss-Molkerei Zott, Carthago Reisemobilbau, Haufe Group, and Cisco participated in the discussion.
One of the key trends discussed at the event was the accelerating role of artificial intelligence (AI) in transforming search, discovery, and customer engagement. AI chatbots are increasingly replacing traditional search engines, with younger generations leading this change. This shift forces brands to adapt by improving visibility within AI chatbot responses rather than relying on traditional website traffic.
Companies, especially in travel and related sectors, are heavily investing in generative and agentic AI to create personalized, data-driven customer experiences. For example, Booking Holdings is developing AI “human travel agents” that understand traveler preferences deeply and integrate lodging, airfare, and rentals into a unified, conversational booking experience.
The digitalization trend is also evident in sectors like travel, where mobile and online penetration continue to rise rapidly, pushing markets toward a digital-first landscape. This facilitates the integration of advanced IT solutions and AI to meet evolving consumer behavior.
The rise of AI and digital tools is prompting businesses to rethink search visibility strategies, emphasizing the need to update structured data, use verified listings, and allow chatbots to access brand content to maintain discoverability in this new landscape.
Matthias Steiner, an Olympic weightlifting champion and entrepreneur, shared his personal journey from setbacks to the Olympic stage and into the business world. Many guests took the opportunity to engage with top engineers from NTS and their technology partners during breaks, asking questions about IT security, network, or data center.
NTS specializes in Network, Collaboration, Security, Data Center, and Platform. Since its founding in 2017, the NTS Germany team has expanded to locations in Augsburg, Friedrichshafen, Reutlingen, Leipzig, Rosenheim, Regensburg, and Heidelberg. The NTS group operates worldwide with 10 companies, 22 locations, and over 878 employees across Austria, Germany, Italy, Switzerland, North America, China, Australia, Bosnia and Herzegovina, and the Czech Republic.
The source of the information is NTS Netzwerk Telekom Service AG, transmitted through news aktuell. For more information about NTS or to contact Jürgen Tabojer, you can reach him at +49 170 145 95 66, email [email protected], or through the NTS website.
Financing the growth of NTS, a leading IT service provider with diversified business interests, involves investing in technology to adapt to the digital future. This includes the development of AI for personalized customer experiences, as demonstrated by companies like Booking Holdings, and the integration of advanced IT solutions to meet evolving consumer behavior in sectors like travel.
At the NTS Inspiration event, discussions on the role of artificial intelligence in transforming search, discovery, and customer engagement highlighted the need for businesses to update structured data, use verified listings, and allow chatbots to access brand content to maintain discoverability in the new digital landscape.
