Barbie Empowers Girls with Ilona Maher, Olympic Rugby Star
Barbie, the iconic doll brand, continues to empower young girls by highlighting inspiring athletes. The latest addition to their Team Barbie campaign is Ilona Maher, a two-time Olympian and social media sensation. Maher joins Barbie in their mission to boost girls' confidence in sports and break down barriers.
Maher, known for her advocacy for women's empowerment and body positivity, is a breakout star of the 2024 Paris Olympics. She is now immortalized as a Barbie doll, joining other inspiring athletes like Sue Bird and Venus Williams. Barbie's study revealed that only 53% of girls aged 6 to 14 feel confident playing sports, and 1 in 3 drops out by age 14 due to body confidence issues and lack of role models.
To tackle this, Barbie has assembled a team of four international rugby athletes, including Maher and Ellie Kildunne. The campaign aims to encourage girls to stay in sports and believe in their potential.
Ilona Maher, with her new Barbie doll, aims to inspire girls worldwide to embrace their confidence and believe in themselves. Through the Team Barbie campaign, Barbie continues to challenge stereotypes and promote girls' participation in sports.
