Belgian Entrepreneur Launches NietsCo., UK's First Premium Alcohol-Free Distillery
Belgian entrepreneur Alexandre Hauben has launched NietsCo. in the UK, a premium alcohol-free distillery aiming to redefine the non-alcoholic category with flavoursome and craftsmanship-driven spirits. The debut range is now available at Fortnum & Mason.
Hauben established NietsCo. out of frustration with uninspired non-alcoholic options. The company's first product, Havaniets No1, is the world's first alcohol-free barrel-aged dark spirit, aged for five months in oak barrels. It's joined by three other flagship spirits: Botaniets Original, produced through a unique seven-day triple distillation and cold botanical extraction process; Botaniets Ginger Yuzu, combining the warmth of ginger with the zest of Japanese yuzu; and Aperiniets, crafted in Bergamo, Italy, blending natural maceration of Sicilian blood oranges with bitter gentian and aromatic herbs.
NietsCo. was founded in Belgium and has now launched in the UK, offering a range of four alcohol-free spirits that celebrate flavour and craftsmanship. The debut range is available at Fortnum & Mason, providing a premium non-alcoholic option for consumers.
