BMW Australia augments digital interaction by introducing a novel online paint customization tool
BMW is taking its commitment to personalization to new heights, as the luxury automaker introduces an array of vibrant, distinctive, and heritage paint finishes for its vehicles. These new options are now available for online customization through BMW's enhanced vehicle configurator.
One of the standout additions is Fire Orange III Metallic (P73), a bold and vibrant orange shade that was popularized by the BMW M3 GTS E92 era. This eye-catching colour is now available on a variety of models, including the M135, M235, and entry-level 116i.
Another unique offering is Borusan Turkish Blue (P9E), a distinctive blue that serves as the signature colour for M4 GT4 race cars. This colour is available on multiple vehicles, including the M235.
For those seeking a unique frozen finish, Frozen Tampa Bay Green (P9B) is another option, showcased on the M235.
In addition to these new colours, BMW is reintroducing historic colours from the E36 and E46 M3 lineups, such as Dakar Yellow, Imola Red, and Laguna Seca Blue, for the 2026 M3 lineup.
The expansion of paint options is just one part of BMW's focus on personalization. BMW Australia is also enhancing the digital customer experience, with the new paint configurator being a key component. The My BMW App now allows owners to configure settings and prepare their vehicle before delivery.
To further support this personalization, BMW Australia is employing a variety of tools, including a real-time vehicle tracking portal for buyers to follow their car's journey from production line to showroom. Additionally, a BMW Lifestyle online store has been launched for convenient ordering of branded merchandise.
To ensure a seamless delivery experience, BMW Australia is using an allocated vessel for car shipping and demonstrating a commitment to transparency and convenience. With these latest offerings, BMW continues to push the boundaries of personalization and heritage, offering customers the opportunity to create truly unique and personalized vehicles.
- The My BMW App, now available, enables owners to not only configure their car's settings but also prepare it before delivery, signifying BMW's continuous focus on offering a personalized lifestyle.
- Alongside the extensive array of vibrant paint finishes, the BMW Lifestyle online store caters to customers' personalization needs by offering branded merchandise, adding another layer to their unique BMW experience.
