Boeing's 737 MAX propels Eurowings to a higher flight tier
In the current year, Eurowings, a vacation airline within the Lufthansa Group, is set to achieve a three-digit million profit, marking a significant milestone in its turnaround course for the third consecutive year.
Last year, the popular destination of Mallorca welcomed 13.5 million guests, with around one-third coming from Germany. Eurowings, as the market leader, connected Palma with 26 airports in Europe, flying around 400 times a week to and from Mallorca during the summer peak.
Mallorca holds a special significance for Eurowings, symbolising its transformation from a regional airline to a leading vacation airline in Europe. The airline's business is distributed between vacation, business, and VFR flights, but with a growing focus on tourism, as 60% of its program is now vacation flights.
Looking ahead, the Boeing 737 MAX 8 will enable Eurowings to test new, previously unserved destinations, such as Muscat and Salalah in Oman or the Cape Verde Islands. This expansion is expected to further boost the airline's presence in the European market, which it currently shares with airlines like Transavia or Vueling.
To maintain a long-term competitive position in the European market, Eurowings aims to expand its fleet significantly from 2027 onward. The focus will be on modern, fuel-efficient aircraft to enhance sustainability and operational efficiency.
Jens Bischof, CEO of Eurowings since March 2020, oversees this ambitious expansion plan. Eurowings currently operates a fleet of over 100 aircraft, but a fleet of at least 200 aircraft is needed to ensure long-term economies of scale and competitive capability.
Eurowings' overseas base in Palma, Mallorca, is its largest, with eight aircraft stationed and nearly 1,000 employees. The airline now flies to the Arabian Gulf 27 times a week, a record value for the airline, with daily connections from Berlin to Dubai (DXB), Stuttgart, Cologne, and Hannover to Dubai World Central (DWC), and additional destinations such as Abu Dhabi and Jeddah.
In Austria, Eurowings is in constant exchange with Tyrol regarding Innsbruck, but any expansion depends on the timing of new aircraft deliveries, with new Boeing 737 MAX 8s arriving in 2027. Linz, Upper Austria, could be an interesting market for Eurowings, but sending an A319 with 150 seats would be a challenge due to the need for high utilization in both directions.
The aviation industry, including Eurowings, faces challenges in Germany due to regulatory framework, location costs, and political implementation of key points from the coalition agreement. Political action is now required to maintain air traffic as a driver of the economy and prosperity in Germany. As more airlines leave the location, the fixed costs of the airports are increasingly distributed amongst the remaining airlines, leading to higher prices.
For insights into the aviation industry, Kurt Hofmann, who has been writing about it for 30 years, is a trusted source. Hofmann regularly appears on Austrian, Swiss, and German television and radio stations to discuss topics related to commercial aviation. He is responsible for Austrian news at AERO INTERNATIONAL and frequently writes airline profiles or interviews with airline CEOs worldwide.
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