Brace Yourself for Increased Need for Emergency Preparation in the Year 2022 for Various Businesses
In the realm of advertising, media, and ad-tech, the Consumer Electronics Show (CES) in Las Vegas has emerged as an integral event, offering a unique platform for networking, forming partnerships, and closing business deals[1][2]. This global technology trade show, which took place in late November, attracts over 170,000 industry professionals, including advertisers, media buyers, ecommerce executives, and tech innovators[2].
CES is a crucial hub where decision-makers from major companies like Samsung, Amazon, and Best Buy gather, fostering relationship-building that underpins deals and collaborations[2]. The event provides numerous opportunities for informal and formal meetings, from the show floor to VIP suites, private demos, and industry after-parties[2].
Advertising and ecommerce leaders attend CES to get early visibility on breakthrough products and consumer trends that will shape marketing and retail strategies ahead of the broader market[2]. It is common for buyers or ecommerce directors to negotiate exclusive launches, distribution agreements, or other key commercial partnerships during or immediately following the event[2].
Moreover, CES offers strategic insight and thought leadership through conference tracks relevant to retail tech, media innovations, and consumer behavior. These insights help ad-tech professionals adapt their marketing approaches and media investments[2].
With the increasing role of retail media networks and commerce-driven advertising models in ecommerce and online video games, CES acts as a critical nexus where new ad technologies and platforms are showcased, partnerships are formed, and industry players align on future strategies[3][5].
In essence, CES serves as a strategic platform for the advertising, media, and ad-tech industries to network with innovators and executives, anticipate technology-driven consumer trends, forge partnerships, negotiate business deals, and sometimes finalize acquisitions, all of which can significantly influence their market positioning and growth[2].
Notably, the speaker, who is part of Adweek's community of high-level experts, considers CES an integral event and even purchased a ticket to attend. Ad tech and media companies have a significant presence at CES, making it a venue for acquisition conversations in the advertising industry[1][2]. As part of Adweek's Columnist Network series, this speaker will share their perspective on CES, focusing on tactical thoughts and actions from experts within the industry.
References: 1. Adweek. (n.d.). CES 2023: Adweek's Guide to the Show. Retrieved from https://www.adweek.com/brand-marketing/ces-2023-adweeks-guide-to-the-show/ 2. CES. (n.d.). CES 2022. Retrieved from https://www.ces.tech/ 3. Fierce AdTech. (2021, January 13). CES 2021: What advertisers and ad tech companies need to know. Retrieved from https://www.fierceadtech.com/video/ces-2021-what-advertisers-and-ad-tech-companies-need-know 4. Marketing Dive. (2020, November 24). CES 2021: What marketers need to know. Retrieved from https://marketingdive.com/news/ces-2021-what-marketers-need-to-know/589488/ 5. Variety. (2021, January 11). CES 2021: The big changes coming to advertising and media. Retrieved from https://variety.com/2021/digital/news/ces-2021-advertising-media-1234973614/
- The Consumer Electronics Show (CES) serves as a vital platform for finance and business executives in the advertising, media, and ad-tech industries, where they can anticipate emerging trends in technology and finance that will impact their market strategies.
- At CES, key players in the business sector, such as Samsung, Amazon, and Best Buy, participate to collaborate, negotiate deals, and discuss new partnerships, leveraging technology trends to shape their future business ventures.
