Business promotion as Ethan Chernofsky moves into Chief Marketing Officer position at Placer.ai
In the ever-evolving world of grocery retail, understanding consumer behavior and trends is crucial for strategic decision-making. This is where Placer.ai comes in, providing valuable insights into the food-at-home market.
On May 15, 2025, Placer.ai published a comprehensive report titled "Grocery in 2025: Visitation Trends and Consumer Behavior." This report delves into the data shaping the grocery sector, offering actionable insights for businesses operating in this competitive landscape.
According to the report, shoppers are visiting supermarkets more frequently but spending less time in store during each visit. This trend, while seemingly counterintuitive, highlights the need for efficient and convenient shopping experiences.
Grocers remain the biggest players in the food-at-home shopping space, despite growing competition from wholesale clubs and discount and dollar stores. However, the report also suggests that special deals, cross-store visitation behavior, and consumer segments driving traffic in grocery retail are key areas of focus.
Ethan Chernofsky, who joined Placer.ai in 2019 as Senior Vice President of Marketing, has been promoted to the role of Chief Marketing Officer. Chernofsky, who earned a master's degree in international relations from The London School of Economics and Political Science and a bachelor's degree in government, diplomacy, and strategy at Reichman University in Israel, expressed gratitude for the opportunity to continue guiding Placer.ai's approach and product development.
Chernofsky views marketing as understanding the causes and realities of these shifts, making his role both interesting and fulfilling. In his new position, he will oversee marketing programs and innovations at Placer.ai.
Placer.ai is also expanding its market intelligence platform to include traffic count, population-based trends, retail format analyses, planned development, and more. This expansion will further empower businesses to make informed decisions and adapt to the changing retail and grocery landscapes.
Moreover, Placer.ai is tracking the latest culinary innovations and product launches at the National Restaurant Show, with potential spillover effects on the grocery industry. The company's focus on evolving grocery visitation trends is reflected in its recent findings, such as how grocers like Trader Joe’s and Target are using manufactured scarcity through limited-time product drops to drive foot traffic.
In the GroceryTech session, insights from Schnucks, Forty Acres Market, and Placer.ai are being shared, further demonstrating the company's commitment to staying at the forefront of the grocery retail sector.
Filippo Berio USA has also appointed a new CEO, with Giacomo Campinoti heading up the American business. This move, coupled with Placer.ai's expansion and the insights provided by their latest report, underscores the dynamic nature of the grocery industry and the importance of data-driven decision-making.
Chernofsky considers the journey at Placer.ai over the past six years to be remarkable and is excited to continue evolving the company's offerings to deliver value to customers and partners. As the grocery landscape continues to shift, Placer.ai is well-positioned to help businesses navigate these changes and thrive in the competitive food-at-home market.
- In the expansive field of business and finance, Placer.ai's latest report, "Grocery in 2025: Visitation Trends and Consumer Behavior," brings innovative technology to the forefront, offering tangible strategies for businesses navigating the competitive grocery sector.
- As Chief Marketing Officer of Placer.ai, Ethan Chernofsky, with his background in international relations and diplomacy, leverages technology to understand market dynamics and shape marketing programs that aid businesses in adapting to evolving grocery trends, thereby contributing to the growth of the food-at-home market.
