CarriersSource's approach to converting shipper information into valuable sales assets
In the bustling city of Chicago, CarrierSource, a renowned name in the freight industry, is making waves with its latest innovation. The company, known for its freight provider reviews and shipper insights, has developed a groundbreaking system called "Research Agents."
This AI-powered platform is designed to revolutionise the freight sales process by transforming raw shipper intent data into actionable sales plays. CarrierSource sees its main differentiator as being the only platform that combines proprietary Shipper Intent Data with AI-powered agents.
The system is built around three AI agents: Context, Contact, and Action. The Context agent interprets why a shipper is searching, Contact identifies the most relevant decision-makers, and Action provides tailored recommendations for approaching them.
This intelligent system is intended to help brokers and carriers target opportunities that align with specific equipment or service strengths, without wasting bandwidth chasing poor fits. It's designed to move sales teams seamlessly from signal to engagement.
The new Research Agents, according to the company, can save about an hour of manual research for every intent signal a sales rep receives. They are meant to streamline the process of identifying decision-makers and crafting messaging.
Moreover, the AI-powered Research Agents are expected to improve the speed and effectiveness of outreach. They are designed to provide instant context, the right contact, and a recommended outreach strategy for sales reps.
CarrierSource believes that AI-powered intent data will reshape freight sales teams by narrowing the top of the funnel and eliminating wasted activity. The company states that while other tools rely on public information, its system interprets search activity that no one else has access to.
This level of intelligence would traditionally require hours of research across multiple sources. However, with CarrierSource's Research Agents, brokers and trucking companies can quickly convert raw data on shipping needs into actionable sales strategies.
The system can detect signals from shippers and provide detailed information such as shipping origins, permitting requirements, equipment needs, and a list of executives most likely tied to the decision.
In conclusion, CarrierSource is positioning itself as a sales intelligence engine for the freight industry. By harnessing the power of AI and proprietary data, it aims to help brokers and carriers understand every shipper's core business more efficiently, ultimately leading to more targeted and effective sales strategies.
Rob Light, the CEO & Co-Founder at CarrierSource, is at the helm of this innovative venture, steering the company towards a future where AI-powered intent data reshapes the freight sales landscape.
