Casino Management System Aristocrat's PlayerMax Showcased at IGA Exhibition
United States Spotlight: Aristocrat's PlayerMax at IGA Tradeshow
As the Indian Gaming Association Tradeshow and Convention approaches, Aristocrat Interactive Gaming Systems is gearing up to showcase their latest offering - PlayerMax, a player-focused casino management system. Ted Keenan, VP of Product Management at Aristocrat Interactive Gaming Systems, and Angie Harina, Senior Product Manager, Loyalty Solutions, aim to make PlayerMax a talk of the town in San Diego, California.
So, what exactly is a player-centric experience? According to Keenan, "A player-centric experience is one that creates a uniquely personal experience to engage a player. Some players may value a comp at the bar while others may value a free-play offer. Delivering player-centric experiences leads to the perceived value of those experiences exceeding the actual player development cost."
Keenan envisions PlayerMax as an extension of existing communication channels. The main goal is to reach players "at the right time on the right device." In today's digital age, communication preferences are rapidly shifting, and PlayerMax addresses this trend by focusing on mobile devices.
The PlayerMax app serves as a virtual player's card and offers speedy enrollment with quick identity verification. Keenan emphasizes that this eases common frustrations by reducing queues and offering benefits for both operators and players. Operators can save on labor and lines at the club desk while enjoying increased loyalty and mobile app adoption. Players, on the other hand, can enjoy immediate rewards and perks upon app sign-up or property visit.
The app also offers features such as cardless and cashless play, property navigation, progressive jackpot monitoring, and self-service tools like annual gaming reports requests, contact information updates, and setting communication preferences. These features aim to provide a seamless casino-floor gaming experience and allow players to manage their gameplay away from the casino.
Operators stand to gain increased operational productivity and efficiencies through PlayerMax. The digital room key, cardless gaming, and self-service features help reduce lines at front desks, limit the need for printing player cards, and streamline information sharing with players via the app. Push notifications also allow operators to connect with targeted players through real-time, convenient communications.
In essence, PlayerMax focuses on delivering personalized, accessible, and engaging experiences for players. By integrating real-time analytics, tailored promotions, and streamlined operations, PlayerMax aims to enhance player satisfaction and loyalty across multiple platforms, ultimately driving growth for casino operators.
In the digital age, Aristocrat Interactive Gaming Systems' PlayerMax is designed to offer a player-centric experience by focusing on technology, delivering personalized offers and rewards based on players' preferences, and providing a seamless casino-floor gaming experience through features like cardless and cashless play, property navigation, and self-service tools. By integrating finance-driven strategies such as real-time analytics and tailored promotions, PlayerMax aims to increase operational productivity, enhance player satisfaction, and ultimately drive growth for casino operators in the finance sector.
