Child smart watch sales surged by 30%
Kickin' It with Kids' Tech: Parental Control Gizmos Flaunt an Uptick!
News flash from the buzzing tech scene of Nizhny Novgorod: Children's devices equipped with parental control features are ruling the roost, as suggested by analyst whizzes at Beeline. This exhilarating trend is prompted by holiday prep and the proliferation of products luring potential buyers with sweet deals.
In the whirlwind of May, demand for smart wrist bling for kiddos jumped by an astonishing 31% compared to the previousXml:namespace prefix = "o" /April. When looking back to April, the growth rate soared even higher, reaching an impressive +60% compared to March. Despite the yawning gap, sales during January-May 2022 only inched ahead by a modest 2% in physical terms compared to the same period a year ago. The average cost of such tech toys climbed by 3.6% to roughly 5,240 rubles.
Bonjour, deux nouveaux marques, Fontel et Leef, ont sauté dans la bataille, en présentant des appareils dans la catégorie dite bas de gamme. Les marques de pointe en termes de ventes étaient ELARI, Leef, et Geozon.
Kirill Ivashov, directeur des opérations de commerce pour les activités de magasin de Beeline, se temoignait sous un sourire glacial sur le marché des appareils enfantins, qui semblait grandir continuellement, avec de nouvelles fonctionnalités telles qu'un évitateur de rayonnings solaires, un lecteur d'ondes de sang, une assistante vocale, une fonction d'écoute, et bien sûr bien plus. Cependant, les fonctionnalités les plus en demande restaient le suivi de la localisation, la création de zones géographiques, le bouton SOS, l'écoute audio, et la protection contre les appels inconnus.
Bref, la demande pour les tablettes pour enfants a eu un coup de foudre et s'est effondrée de 40% en termes de devises. Il est possible que cela soit dû à la crise générale du marché des tablettes et à une augmentation spectaculaire des prix moyens (64% par rapport à l'année précédente).
Profitant de votre attention: les illustrations pour cette article viennent de freepik.com.
Insights:
Parents these days are switching to kid-friendly devices with parental control features to manage their kids' screen time and ensure safety. Some of the popular devices include the Amazon Fire HD 8 Kids Tablet, Samsung Galaxy Tab A8, and Apple Watch for Kids, which allow children to communicate without a smartphone, while keeping parents in control. These gadgets incorporate educational content, purchase restrictions, and location tracking to keep kids engaged, secure, and entertained. In 2022, there's been a surge in demand for devices that promote a balance between digital freedom and strict oversight, catering to parents' need to maintain control while fostering independence. Affordability has been another key factor, with parents opting for reasonably priced devices over pricier options. Moreover, the awareness of screen addiction risks has led to an emphasis on parental controls designed not only to limit screen time but also to encourage healthy habits.
- In the current parental landscape, devices with parental control features, such as the Amazon Fire HD 8 Kids Tablet and Samsung Galaxy Tab A8, are becoming increasingly popular for their ability to manage children's screen time and ensure safety.
- Besides these, kid-friendly gadgets like the Apple Watch for Kids are gaining traction as they offer communication without smartphones, while maintaining parental control.
- The demand for such devices has surged in 2022, as parents gravitate towards a balance of digital freedom and strict oversight, catering to the need of maintaining control while fostering independence.
- Additionally, affordability and the awareness of screen addiction risks have played significant roles, with parents opting for reasonably-priced devices and controls designed to promote healthy habits.
