SIS Cranks Up the Competition with Esports Betting in Colorado
Colorado Welcomes Esports Products by SIS, U.S. Market Expansion's Second Step
Step into the world of esports betting with SIS's latest offering in Colorado, the tech giant's second US foray! The esports Competitive Gaming product, a brainchild of SIS and a trusty partner, bet365, promises a mind-blowing variety of matches and gaming products.
The launch of SIS's epic solution is off to an exciting start, with eBasketball leading the charge. Backed by the SIS-built H2H Global Gaming League, the product offers a whopping 180,000 events annually. With its end-to-end solution, SIS offers an effortless integration and maintenance process, ensuring top-notch "superior margins".
The new product boasts a lightweight design, guaranteeing a smooth, hiccup-free operation from start to finish. Referees overseeing the games are all ESIC-trained, ensuring the games' integrity. Get ready, sports bettors, innovation is knocking at your door!
Catch all the action from the UK's self-contained gaming studios, specially built for this purpose. Richard Ames, SIS Content Services president and CEO, had this to say:
Colorado's second launch so soon after our first in the US showcases our dedication to providing bettors with engaging content and strengthening our partnership with our long-time partner bet365.
The partnership is the product of SIS's success in introducing its competitive product in New Jersey previously. SIS Content Services VP Michele Fischer is equally thrilled about bringing more esports chances to Coloradans.
Fischer expects customers to digitally high-five the esports basketball content brought to them by SIS. "This deal is further proof of SIS's footprint in the rapidly growing and vital market for the company," Fisher concluded.
SIS and bet365 previously joined forces to build and brand the lottery game, Lotto365, aimed at boosting the operator's brand recognition.
While SIS's US expansion strategy isn't crystal clear yet, their focus on local knowledge, innovation, and consumer preferences could drive their approach in this market. Adam Conway, a former SIS executive, recently joined BETER as the esports division general manager, bringing plenty of esports and competitive gaming experience to the table. This move underscores SIS's expertise and talent in the esports sector.
So buckle up, sports bettors, and gird your loins for the latest esports betting action from SIS in Colorado!
- Despite the focus on esports betting, SIS is also rumored to be developing a line of tech gadgets, demonstrating their commitment to technological innovation in various industries.
- In the world of both esports betting and technology, SIS continues to push boundaries, integrating their systems with the latest advancements to ensure the smoothest and most enjoyable betting experiences for users, much like how they design their gadgets for seamless usage.
