Creative agency Critical Mass appoints Valerie Carlson as its new Chief Creative Officer.
Valerie Carlson, a seasoned creative professional with over 20 years of experience, has been appointed as the Chief Creative Officer (CCO) at Critical Mass, a leading digital marketing and experience design agency.
Carlson's appointment marks a significant shift in focus towards people-centered work at Critical Mass. Known for her commitment to human-centered work and culture, Carlson's arrival at Critical Mass is a testament to the agency's dedication to prioritising people, culture, and human needs.
Prior to joining Critical Mass, Carlson held creative roles at several esteemed agencies, including Possible, Evolution Bureau, Razorfish, and most recently, Wunderman Thompson Los Angeles, where she served as Executive Creative Director. Her brief stint as Global Vice President and Creative Director at the cleaning products company, Method, also showcases her versatility in various industries.
Critical Mass, with its 950 employees and offices in 11 locations worldwide, is a digital marketing and experience design agency that prides itself on its human-centered approach. The agency's commitment to people-focused work is further underscored by Carlson's appointment, as she has been fighting to build teams and create work centred around people, culture, and human needs for over two decades.
Carlson's arrival at Critical Mass follows the departure of Conor Brady, who previously held the position of CCO at the company. Brady left Critical Mass last year, paving the way for Carlson to take on this exciting new role.
With Carlson at the helm, Critical Mass is poised to continue delivering innovative digital marketing solutions that prioritise the needs of people, fostering a culture of creativity and human-centered work.
