Creative Professionals Urge Apple's Tim Cook: Implement Upgrades to Final Cut Pro
Filmmakers are singing the praises of Final Cut Pro, expressing a desire for Apple to make it more appealing. Over a hundred professionals in the movie and TV biz penned an open letter to tech titan Apple and its boss, Tim Cook, requesting features that would boost Final Cut Pro's value – like selling the program through regular TV suppliers and enabling multiple users to access libraries and projects simultaneously.
In the affectionate missive, they mention that some can't choose Final Cut Pro for their projects, even for Apple's very own Apple TV+ service. The letter also asks Apple to certify and support third-party product integration – a tough sell given Apple's protective attitude towards its proprietary software and hardware. Apple didn't respond to Gizmodo's request for comment.
For Steven Sanders, the boss of Fox TV series War of the Worlds season 3, collaboration is key. Despite his preference for Final Cut, he stresses that multiple users must access the same library at the same time. Avid Media Composer and even DaVinci Resolve manage this task well, but Apple leans towards the single-user model. A change here could revolutionize everything.
Editors from popular streaming shows worldwide, like Vanessa Brogna of Bridgerton, praise Final Cut as a mighty powerhouse. It's user-friendly for work use, yet access remains a problem. Galliano Olivier, working on French TV drama Marianne, reports that obtaining permission to edit TV with Final Cut is a fight against producers, directors, post-production supervisors, sound editors, and so on.
Some filmmakers gripe that Final Cut lacks training resources and that it's still viewed as "iMovie Pro" by some. Others working on major projects with Final Cut complain about the absence of a current beta program for the software. Knut Hake, working on Netflix's Blood Red Sky, suggests that Apple making Final Cut more reliable and easier to incorporate into future plans would be a win-win for many.
Tim Cook may be too busy with future plans to pay heed to the movie industry. But the dazzling allure of Apple may lend an ear to an industry still in love with big daddy Apple, given the abundance of decent, cheap movie-making alternatives.
Additional Insights:
While Final Cut Pro faces challenges, it remains a preferable choice for some, thanks to its user-friendly interface, powerful features, and continuous updates. The absence of native raw format support, complex project management, and a lack of integration with third-party applications are some areas of improvement. However, tools like Color Finale Transcoder and Color Finale enhance its color correction capabilities and compatibility with different workflows, keeping it competitive in the market.
- The filmmakers' open letter to Tim Cook and Apple highlights the need for facilitating the sale of Final Cut Pro through regular TV suppliers, aiming to boost its appeal in the tech-driven future of the industry.
- apple's protective attitude towards its proprietary software and hardware might pose a challenge in supporting complimentary third-party product integration, as requested by the filmmakers in their letter.
- Drama producer Tim finds it challenging to collaboate effectively with Final Cut Pro as it fails to permit multiple users to access libraries and projects simultaneously, causing a potential setback in his future projects.
- Knut Hake, working on Netflix's Blood Red Sky, believes that Apple can enhance the value of Final Cut Pro by making it more reliable, incorporate it into future plans, and facilitate easier integration with third-party applications, benefiting the broader film industry.
