Cryptocurrency venture Metaplanet expands bitcoin holdings, with CEO Gerovich now possessing a stockpile of 17,000 BTC following the purchase of 780 coins.
In a bold move that has captured the attention of the financial world, Metaplanet Inc., a Tokyo-listed company, has continued its aggressive Bitcoin accumulation strategy, amassing a total of 17,132 BTC as of July 2025. This move has propelled the company to become one of Asia's most aggressive corporate Bitcoin holders.
Under the leadership of CEO Simon Gerovich, Metaplanet Inc. has transformed its treasury operations into a full-fledged Bitcoin business unit. The company's strategy revolves around structured Bitcoin accumulation paired with income generation through fully collateralized Bitcoin put options. This approach has not only significantly expanded their Bitcoin holdings but also driven substantial revenue growth.
Since the start of 2025, Metaplanet Inc. has achieved a BTC yield of 449.7%. For July alone, their BTC ¥ Gain stands at an impressive ¥52.5 billion. Each Bitcoin purchased cost approximately ¥17.52 million, with the total cost of this purchase being approximately ¥13.666 billion.
The company's Bitcoin-focused model has generated a sharp stock surge. In the first half of 2025, Metaplanet's stock price rose by 400%, outperforming Bitcoin itself by 25 times. Over the past year, the firm’s shares surged 517%, and year-to-date, they have risen 246%.
Metaplanet's strategy has earned them recognition as Japan’s largest Bitcoin holder and a top global contender in terms of Bitcoin holdings, surpassing companies like Tesla and CleanSpark. Analysts praise the company's transparent, scalable business model that combines capital preservation with Bitcoin exposure, deeming it structurally resilient and well-executed.
Metaplanet's Bitcoin Income Generation business generated ¥1.097 billion in Q2 2025, primarily by selling cash-secured Bitcoin put options. These options either expired or were exercised without adding speculative risk, allowing the company to steadily and safely accumulate Bitcoin.
The company aims to reach 100,000 BTC by the end of 2025 and 210,000 BTC by 2027. CEO Simon Gerovich stated that Metaplanet Inc. is not just buying Bitcoin, but engineering shareholder value in digital assets. The company calculates BTC Gain (in Bitcoin) and BTC ¥ Gain (in yen) to show added value through BTC alone, excluding share dilution.
Metaplanet has pivoted its business model around Bitcoin accumulation. The company is unfazed by crypto volatility and is playing the long game with its BTC strategy. CEO Gerovich highlighted their growing Bitcoin reserves on X (formerly Twitter), emphasizing their commitment to digital gold.
Recent funding for Metaplanet's Bitcoin accumulation came from stock option exercises and early bond redemptions. The average purchase price across all of Metaplanet Inc.'s Bitcoin acquisitions is ¥14.78 million per Bitcoin.
In summary, Metaplanet’s strategy of generating steady income through collateralized options alongside rapid accumulation of Bitcoin reserves has fueled their outstanding financial performance and stock appreciation in 2025, positioning them as a leading corporate player in the Bitcoin economy.
[1] Metaplanet Inc. Q2 2025 Earnings Report [2] Metaplanet Inc. Bitcoin Accumulation Strategy Whitepaper [3] Metaplanet Inc. Investor Relations: Bitcoin Focused Business Plan Presentation
- Utilizing its Bitcoin accumulation strategy, Metaplanet Inc., a Tokyo-listed company, has not only amplified its Bitcoin holdings by purchasing 17,132 BTC as of July 2025, but has also generated substantial revenue growth, with a BTC yield of 449.7% since the start of 2025.
- Embracing technology-driven finance, Metaplanet Inc.'s strategy revolves around structured Bitcoin accumulation and income generation through Bitcoin put options, positioning the company as a top global contender in terms of Bitcoin holdings, surpassing companies like Tesla and CleanSpark.
