Cybersecurity efforts intensify among Australian businesses in response to growing online threats
In the rapidly evolving landscape of cybersecurity, a new report by ISG, a global AI-centered technology research and advisory firm, sheds light on the current trends shaping the industry in Australia. The 2025 ISG Provider Lens Cybersecurity - Services and Solutions report for Australia highlights the crucial role of AI integration and reducing complexity in enhancing defense effectiveness against AI-powered attacks.
According to the report, Australian organizations are increasingly adopting a centralized, cloud-based approach to cybersecurity. This shift is driven by the growing number of sophisticated, AI-powered attacks that Australian companies are facing, as highlighted by the Australian Cyber Security Centre (ACSC).
One of the key trends emerging from the report is the adoption of AI-driven cybersecurity platforms. These platforms provide automated threat detection, real-time response, and comprehensive visibility across platforms, addressing the increasing threat of deepfakes, voice cloning, and generative AI phishing.
Another trend highlighted in the report is the importance of Cloud Security Posture Management (CSPM). With the growing adoption of multi-cloud strategies among Australian organisations, CSPM tools have gained prominence. They simplify the management of complex cloud environments, offering unified visibility, detecting misconfigurations, ensuring regulatory compliance, and automating remediation across multiple cloud providers.
The report also underscores the surge in AI-powered attacks as a major market driver. These attacks, exemplified by highly sophisticated scams and supply chain vulnerabilities, are pushing Australian firms to adopt cloud-based AI cybersecurity frameworks. Regulatory pressures and government initiatives also incentivize the deployment of integrated cloud-AI security tools.
The report finds that many organizations in Australia have ended up with multiple tools for endpoint detection and response (EDR) and identity and access management (IAM), along with many dashboards that lack integration. To address this, there is a growing focus on efficiency and resilience, with cloud-based AI solutions enabling faster threat detection and response, centralising threat intelligence, and reducing reliance on manual security operations.
The ISG Provider Lens Quadrant research series combines empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. The report names IBM, Accenture, CyberCX, Deloitte, DXC Technology, Fujitsu, HCLTech, NTT DATA, PwC, Thales, Wipro, Broadcom, EY, Fortinet, Infosys, Kyndryl, Microsoft, Palo Alto Networks, Cato Networks, Check Point Software, Cisco, CrowdStrike, CyberArk, Forcepoint, KPMG, ManageEngine, Netskope, Okta, One Identity (OneLogin), Ping Identity, SailPoint, Saviynt, SentinelOne, TCS, Tech Mahindra, Telstra, Trellix, Trend Micro, Versa Networks, and Zscaler as Leaders in various quadrants in the report.
ISG is a trusted partner to more than 900 clients, including 75 of the world's top 100 enterprises. PwC earned the highest customer satisfaction scores in ISG's Voice of the Customer survey and was named the global ISG CX Star Performer for 2025 in the area of cybersecurity services and solutions.
The report also recognises AC3, BeyondTrust, HPE (Aruba), and Sophos as Rising Stars in one quadrant each.
For more details, the 2025 ISG Provider Lens Cybersecurity - Services and Solutions report for Australia is available for subscribers or one-time purchase. The confluence of regulatory changes, evolving cyber threats, and digital transformation efforts is driving sustained growth in Australia’s AI-enabled cloud cybersecurity market, projected to grow at over 13% CAGR through 2030.
In summary, AI integration within cloud platforms combined with CSPM and automation is the focal trend in Australia’s cloud-based cybersecurity. These technologies streamline complexity and enhance the speed and accuracy of detecting and mitigating AI-powered attacks for more efficient, effective defense. This aligns with government priorities, market demands, and the urgent need to address talent shortages and sophisticated threats.
For media inquiries, please contact Laura Hupprich or Julianna Sheridan, ISG's press contacts.
[1] Australian Cyber Security Centre (ACSC), Threat Report 2020 [2] Cloud Security Alliance, Top Threats to Cloud Computing in 2020 [3] Australian Government, Cyber Security Strategy 2020 [4] Australian Cyber Security Centre (ACSC), Threat Report 2021 [5] MarketsandMarkets, Cloud Security Market by Component (Solutions, Services), Deployment Model (Public, Private, Hybrid), Organization Size, Vertical, and Region - Global Forecast to 2025
