Skip to content

DBS Unveils Blockchain-Based Vouchers for Customizable Rewards Program

DBS Bank unveils Programmable Rewards, a blockchain-powered digital coupon service, designed to enhance and broaden the application of vouchers via automation and the integration of smart contracts.

Blockchain-Based Reward System Unveiled by DBS: Programmable Vouchers Introduced for Customer...
Blockchain-Based Reward System Unveiled by DBS: Programmable Vouchers Introduced for Customer Incentives

DBS Unveils Blockchain-Based Vouchers for Customizable Rewards Program

DBS Launches Blockchain-Powered Digital Voucher Service: Programmable Rewards

DBS Bank has introduced a new digital voucher service called Programmable Rewards. This innovative platform, built on DBS's private, permissioned blockchain and smart contract technology, offers programmable, automated vouchers redeemable through the DBS PayLah! app [1][2][3].

Key Features

  • Programmability: Vouchers can be programmed with specific conditions such as eligible merchant categories, valid redemption periods, and usage limits. These conditions are automatically enforced and verified in real time during transactions via smart contracts [1][2].
  • Integration with Existing Payment Infrastructure: The rewards system integrates seamlessly with Singapore’s established NETS QR payment infrastructure, specifically at over 40,000 merchant points accepting NETS QR with the SGQR label. This allows voucher redemption without new hardware or complex setups [1][2].
  • Digital Voucher Conversion: DBS and POSB credit cardholders can convert their DBS Points or POSB Daily$ loyalty rewards into DBS Rewards Flexi eVouchers directly within PayLah![1][2].
  • Automated Settlement and Reconciliation: Cash payments to merchants and voucher settlements are automated using existing payment rails like NETS, simplifying backend processes [1][2].
  • Scalable and Cost-effective: The solution aims to simplify the management and scalability of digital voucher programs for issuers, enabling new customer experiences in rewards and promotions [2].

Merchant Coverage

The service is available at over 40,000 NETS-accepting merchants across Singapore, including large retailers and smaller neighborhood businesses, covering a broad retail ecosystem [1][2]. It is accessible to all merchants displaying the official SGQR label, which integrates multiple payment schemes under a single QR code for easy transactions [1][2].

Integration with National Digital Currency Initiatives

Programmable Rewards is built on DBS Token Services, which embeds tokenization and smart contracts into the bank’s transaction banking offerings, aligning with Singapore’s broader push towards digital payments innovation and digitization of financial instruments [1][2]. By leveraging permissioned blockchain technology and existing national payment rails, DBS facilitates seamless voucher operations, which may complement future integration efforts with Singapore’s national digital currency infrastructure or digital payment initiatives [1][2].

Promotions and User Incentives

To celebrate Singapore’s SG60 event, a promotional offer allows customers who redeem 6,000 DBS Points for a S$60 voucher to receive an additional S$60 cashback, effectively doubling the reward value between August and September 2025 [1].

In summary, DBS Programmable Rewards is a blockchain-powered digital voucher solution accessible via PayLah!, usable at a wide network of NETS QR merchants in Singapore, featuring programmable smart contract conditions and integration into established national payment systems, with potential alignment to Singapore’s evolving digital currency ecosystem [1][2][3]. The special promotion for DBS' Programmable Rewards during Singapore's SG60 celebration offers customers who redeem 6,000 DBS Points for a S$60 voucher an additional S$60 cashback, effectively doubling the value of their rewards during this limited-time offer.

  1. The innovative Platform, DBS' Programmable Rewards, utilizes real-time, smart contract technology, allowing vouchers to be programmed and automated, ensuring conditions are enforced and verified in real time during transactions.
  2. In the realm of finance, DBS' Programmable Rewards leverages technology by integrating tokenization and smart contracts, aligning with Singapore's national digital currency initiatives and digitization of financial instruments, paving the way for potential seamless integration with Singapore's evolving digital currency ecosystem.

Read also:

    Latest