Digital entity Clarion Gaming navigates acquisition of Global Gaming Business
Clarion Gaming Digital, a subsidiary of Clarion Gaming, expands its North American footprint through the acquisition of Global Gaming Business. The purchase encompasses GGB's annual publications, such as Casino Style, Tribal Government Gaming, Progressive Products Preview (P3), and its digital assets, including GGB News.
This deal extends the digital publishing business's global reach, offering clients access to an expanded audience through a range of marketing services. As the North American market undergoes significant changes, this acquisition aims to capitalize on the market's potential.
Established in 2002, GGB is a well-respected title with a reach extending beyond sports betting, iGaming, and into commercial and tribal gaming. The acquisition bolsters Clarion's ability to provide a comprehensive range of news, analysis, and data to every sector of the gaming industry.
The acquisition is part of a wider multimillion-pound investment strategy to enhance Clarion Gaming Digital's data and audience development. Alex Pratt, Managing Director of Clarion Gaming, stated, "This is a major milestone for our digital business as we unlock the benefits of our investment."
Robin Harrison, Global Content Director, B2B, at Clarion Gaming Digital, commented, "We are delighted to seal this deal, which brings in new industry expertise to the team, expands our reach, and consolidates our presence in a crucial region."
Roger Gros, GGB publisher and CEO of its parent company Casino Connection International LLC, said, "We believe Clarion shares our passion and vision for serving our readership in a way that will maintain the quality of the publications for decades to come."
Clarion Gaming Digital plans to leverage unique partnerships offered through the wider Clarion Events portfolio, such as the DigitalPlay Summit at the Indian Gaming Tradeshow and Convention, to further accelerate its North American expansion.
- This acquisition by Clarion Gaming Digital, a venture focusing on sports betting, finance, and business, aims to capitalize on the North American market's potential and expand its reach into technology through the addition of Global Gaming Business's digital assets.
- The strategic partnership with Casino Connection International LLC's GGB will enable Clarion Gaming Digital to offer a comprehensive range of news, analysis, and data not only in sports betting and iGaming but also in commercial and tribal gaming sectors, thus strengthening its position in the technology-driven global business landscape.
