Discourse with iGaming: Exclusive Interview with Morten Pedersen Tonnesen, Chief Growth Officer at Xtremepush
Xtremepush, a leading CRM and loyalty marketing technology platform for iGaming companies, has announced the launch of its innovative One Solution platform. This comprehensive offering aims to improve player engagement and retention by combining real-time data, AI, gamification, and best-in-class CRM into one platform.
Morten, the Chief Growth Officer of Xtremepush, has joined the company due to its strong solution for operators looking to gain a competitive edge. With a decade of experience in the global gaming industry, Morten has worked with prominent companies such as PokerStars, Kambi, and BetWarrior. His focus is on replicating his track record of propelling growth, particularly in competitive LatAm markets like Brazil.
At the heart of Xtremepush's offering is a smarter, AI-driven omni-channel CRM system. This system is designed to address the unique regulatory and operational demands of iGaming companies while driving performance and player experience at scale. The platform's integrated automation, ease of use, and time-saving campaign management have garnered praise from users, making it the most demanded and critical offering for iGaming operators.
The system integrates a single omni-channel CRM that offers real-time messaging, built-in compliance filters, suppression logic, consent checks, and vertical-specific controls for regulated environments. Additionally, Xtremepush offers agentic AI-powered automation, enabling dynamic orchestration of player journeys, and campaign creation tools with simplified, embedded automation and scheduling.
Loyalty marketing and gamification solutions, powered by InfinityAI, further enhance player engagement and retention by leveraging real-time data. XP Gamify, another solution, offers intelligent gamification strategies using real-time player data. A consent manager module ensures compliance with GDPR and user control over communication preferences.
Xtremepush serves over 250 partners in key regulated markets, including Europe, the US, and LatAm. The company's offices are located in Dublin, London, New York, and São Paulo. This year, Xtremepush has signed strategic deals with Bede, Weebet, Playtronix, Playr.bet, Vibra Gaming, Sportradar, and The Pools.
Recently, Xtremepush launched InfinityAI, an adaptive AI technology for player retention. The company is also planning to add more tools that encourage loyalty and retention, such as tools for creating a loyalty program with different levels based on 'missions'. Xtremepush showcased its CRM & Loyalty Marketing Solution at the SBC Summit in Lisbon and G2E in Las Vegas.
In a strategic move, Xtremepush is currently expanding its operations in Brazil, setting up an office there in February 2023. The company powers 25 of the top 50 industry-leading operators on the EGR Power 50 list, positioning itself as a key player in the iGaming industry.
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- The addition of Morten, with his decade-long experience in the gaming industry and his focus on driving growth in competitive LatAm markets, demonstrates Xtremepush's commitment to finance and investing in human capital for business expansions.
- Xtremepush's One Solution platform, with its innovative integration of real-time data, AI, gamification, and CRM, is revolutionizing the technology sector within the iGaming industry, aiming to increase player engagement and retention.
- Xtremepush's recent launch of InfinityAI, an adaptive AI technology for player retention, and its plans to add more loyalty and retention tools, such as a loyalty program based on 'missions', showcase the company's ongoing commitment to sports and enhancing the overall user experience.
