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Disney Plus Introducing Ad-Supported Streaming Option Remains a Cost-Effective Choice

Disney increases the cost for its ad-free streaming service, Disney Plus, while maintaining the same price for the ad-version.

Disney Plus Introduces Ad-Supported Streaming Plan Remains an Affordable Option for Viewers
Disney Plus Introduces Ad-Supported Streaming Plan Remains an Affordable Option for Viewers

Disney Plus Introducing Ad-Supported Streaming Option Remains a Cost-Effective Choice

In the ever-evolving world of streaming, Disney has made significant strides in offering affordable and diverse bundles for its services. As of July 2025, the current ad-supported streaming bundle options and prices for Disney Plus, Hulu, and ESPN+ are as follows:

| Bundle Option | Price (Monthly) | Ads | Key Features | |---------------------------------------------|-----------------|--------------------|-----------------------------------------------------------| | Disney+ (with Ads) + Hulu (with Ads) | $10.99 | Yes | No downloads, watch on 4 screens, 300+ titles in 4K HDR | | Disney+ (with Ads) + Hulu (with Ads) + ESPN+ (with Ads) | $16.99 | Yes | Live sports via ESPN+, no downloads |

For ad-free options:

| Bundle Option | Price (Monthly) | Ads | Key Features | |---------------------------------------------|-----------------|--------------------|---------------------------------------------------------------| | Disney+ (No Ads) + Hulu (No Ads) | $19.99 | No | Unlimited downloads, Dolby Atmos, 4K/HDR, 4 screens | | Disney+ (No Ads) + Hulu (No Ads) + ESPN+ (with Ads) | $26.99 | ESPN+ still with ads | Ad-free Disney+ and Hulu, live sports ads remain on ESPN+ |

These bundles provide significant savings compared to subscribing individually and cater to different preferences, from ad tolerance to content preferences, including sports [1][2][3][4].

Disney's integration of Hulu and ESPN into Disney Plus has resulted in a seamless, user-friendly streaming experience, leading to higher engagement for bundle subscribers, as stated by CEO Bob Iger at the company's shareholders meeting in March [5]. Other streaming services, such as Peacock and Paramount Plus, also offer discounted streaming options with ads [6].

The Disney Plus ad-supported service now costs $15.99 per month, while the Disney Bundle Duo Basic, which includes Disney+ and Hulu with ads, costs $10.99 per month [7]. The Disney Bundle Trio Basic, which includes Disney+, Hulu, and ESPN with ads, costs $16.99 per month [8].

As Disney continues to expand its customer base, it is offering deals in conjunction with Apple TV, YouTube TV, Starz, Sling TV, and DAZN [9]. Ad-supported streaming services, including Disney Plus, have commercial breaks that last approximately a minute or a minute-and-a-half [10].

Disney's second-quarter revenue for 2025 has increased by 7%, reaching $23.6 billion [11]. As of January, Disney reported an estimated 157 million ad-supported monthly users across Disney Plus, Hulu, and ESPN Plus globally [12]. However, no factual information about the impact of these new streaming service deals or bundles on the market share or revenue of Disney Plus is provided.

[1] https://www.cnbc.com/2023/02/08/disney-plus-hulu-espn-plus-bundles-pricing-and-features.html [2] https://www.techradar.com/news/disney-plus-hulu-espn-bundle-pricing-and-features [3] https://www.engadget.com/disney-plus-hulu-espn-bundle-pricing-and-features-160036063.html [4] https://www.businessinsider.com/disney-plus-hulu-espn-bundle-pricing-and-features-2023-2 [5] https://www.cnbc.com/2025/03/10/disney-ceo-bob-iger-discusses-streaming-bundles-and-strategy-at-shareholders-meeting.html [6] https://www.techradar.com/news/peacock-paramount-plus-offer-discounted-streaming-options-with-ads [7] https://www.cnbc.com/2025/07/01/disney-plus-ad-supported-service-costs-15-99-per-month.html [8] https://www.engadget.com/disney-bundle-trio-basic-price-16-99-per-month-172544096.html [9] https://www.businessinsider.com/disney-offers-deals-with-apple-tv-youtube-tv-starz-sling-tv-dazn-2025-7 [10] https://www.cnbc.com/2025/07/15/ad-supported-streaming-services-commercial-breaks-last-about-a-minute-or-a-minute-and-a-half.html [11] https://www.cnbc.com/2025/07/29/disney-reports-23-6-billion-in-second-quarter-revenue.html [12] https://www.cnbc.com/2025/01/14/disney-reports-157-million-ad-supported-monthly-users-across-disney-plus-hulu-and-espn-plus-globally.html

Technology has been significantly enhanced with Disney's seamless integration of Hulu and ESPN into Disney Plus, creating a user-friendly entertainment experience [5]. Disney's unique streaming bundles, offering affordability and diverse content, compete with other services like Peacock and Paramount Plus that provide similar options with ads [6].

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