Doodles' CEO Scott 'Burnt Toast' Martin Teams Up with Froot Loops for Sold-Out NFT Cereal Boxes
Doodles, the popular NFT project, has teamed up with Froot Loops for a unique cereal box collaboration. The limited edition boxes, signed by Doodles' CEO Scott 'Burnt Toast' Martin, sold out quickly, sparking excitement among fans and collectors.
Since Martin took the helm as CEO in January, Doodles has been focusing on innovative partnerships and radical transparency. The collaboration with Froot Loops is a prime example of this, combining iconic Toucan Sam with Doodles' beloved pastel characters. Each of the 500 customized boxes sold for $50, not including the cereal inside. Buyers received digital collectibles via NFTs printed on Coinbase's layer-2 Ethereum network, Base.
One of the boxes even included an original sketch of the collaboration, signed by Martin himself. This isn't Doodles' first foray into the physical world. They've previously partnered with heavy hitters like McDonald's, Adidas, and musician Pharrell Williams, who now serves as Doodles' chief brand officer.
The limited edition Froot Loops boxes sold out by mid-afternoon on Wednesday, demonstrating the high interest and enthusiasm for Doodles' unique collaborations. With Martin at the helm, Doodles continues to push boundaries and disrupt the NFT space, one cereal box at a time.
