EazyPay and Tamara Team Up for a Strategic Alliance, Delivering Streamlined Payment Services Throughout the Gulf Cooperation Council Region
In a significant move for the Gulf Cooperation Council (GCC) region, EazyPay (Eazy Financial Services) and Tamara have joined forces in a strategic partnership aimed at accelerating digital transformation, enhancing financial inclusion, and expanding Buy Now, Pay Later (BNPL) adoption.
The collaboration, formalized during a signing ceremony on Wednesday, 25th June 2025, reflects EazyPay's continued efforts to drive innovation and foster collaboration within the regional fintech ecosystem. As a homegrown Bahraini fintech leader, EazyPay remains committed to forging strong partnerships that support the wider digital transformation agenda shaping the future of commerce in the GCC.
A primary goal of the partnership is to expand and streamline BNPL payment solutions in Bahrain and across the GCC. By integrating EazyPay’s advanced, local payment gateway and acquiring infrastructure with Tamara’s established BNPL platform, the collaboration aims to enable faster, more seamless transaction processing for Tamara’s merchant and customer base. This integration is expected to remove friction from the payment process, encouraging broader adoption of BNPL services.
Both companies have emphasized their shared commitment to advancing financial inclusion in the GCC. By making BNPL services more widely accessible through secure, user-friendly payment platforms, the partnership seeks to provide previously underserved or unbanked populations with flexible payment options, supporting Tamara’s mission to increase access to digital financial services in the region.
The alliance is also positioned as a driver for digital transformation in GCC commerce, aiming to elevate the overall digital payment experience for businesses and consumers. EazyPay’s expertise in digital payment infrastructure, combined with Tamara’s innovative fintech solutions, is intended to deliver more convenient, reliable, and secure digital transactions, accelerating the shift away from cash to digital payments in the Gulf.
By leveraging EazyPay’s robust local network and Tamara’s regional reach, the partnership seeks to set a new standard for fintech collaboration, supporting economic growth and modernizing the payment landscape across GCC markets. The ambition is to deliver a smoother, faster, and more inclusive digital commerce ecosystem, ultimately providing greater value to both merchants and consumers.
Nayef Tawfiq Al Alawi, Founder & CEO of EazyPay, commented that the partnership will deliver real value to the market by enabling a smoother, faster, and more reliable experience for merchants and customers alike. Faris Al-Obaid, CEO and Vice Chairman of Tamara Bahrain B.S.C., announced the strategic partnership with EazyPay in Bahrain.
This collaboration will enable secure, seamless, and efficient transaction processing across Tamara's expanding network of merchants and customers in the Gulf. As Tamara's local acquirer, EazyPay will serve as a key strategic partner for their growing operations in Bahrain, providing advanced payment gateway services.
In conclusion, the EazyPay Tamara Partnership represents a pivotal moment for Tamara's expansion in the MENA region and reaffirms EazyPay's dedication to promoting financial inclusivity in the Kingdom. By combining Tamara's innovative consumer payment experience with EazyPay's proven technology infrastructure, the partnership aims to elevate the digital commerce experience across the Gulf.
- This strategic partnership between EazyPay and Tamara, as announced by Nayef Tawfiq Al Alawi, the Founder & CEO of EazyPay, and Faris Al-Obaid, CEO and Vice Chairman of Tamara Bahrain B.S.C., was featured on ffnews.com under the 'business' and 'technology' sections, showcasing their joint efforts to drive innovation and enhance financial inclusion in the Gulf Cooperation Council (GCC) region.
- In the aftermath of the formalized partnership, both EazyPay and Tamara plan to leverage their combined resources to build a more efficient, user-friendly, and secure Buy Now, Pay Later (BNPL) platform, positioning themselves as leaders in digital finance and technology within the GCC market.
