Efficient Strategies and Production Processes in Game Art Outsourcing Companies
In the dynamic world of game development, the role of an art outsourcing studio cannot be underestimated. RocketBrush, a leading game art studio, has refined a meticulous workflow for new game projects, ensuring high-quality art tailored to each client's vision.
**Art Style Research and Concept Development** The process commences with extensive research and reference gathering to comprehend the game's vision, style, and requirements. Concept artists create initial thumbnails and sketches, exploring various design options for characters, environments, and assets. These are reviewed and refined by the art director to finalize the visual style, serving as a guide for all subsequent art production.
**Production** Under the supervision of art directors, graphic artists proceed to develop concept art, followed by 2D and 3D modeling, environment and character design, lighting, and visual effects. An interdisciplinary team, including concept artists, modelers, texture artists, and lighting specialists, collaborate to realize the vision cohesively.
**Quality Control** The studio implements an internal quality assurance (QA) system, often a two-step review by lead artists and art directors, to ensure the artwork meets technical specifications and artistic standards before delivery. This in-house QA helps catch issues early, maintaining consistent quality and reducing the need for revisions. Clients are also involved during review cycles, with opportunities to request changes within agreed terms.
**Final Art Presentation and Delivery** Final artworks—fully polished and production-ready—are delivered according to the project timeline. The art serves as a blueprint for game developers and integrates smoothly into the game development pipeline. Clear documentation and collaboration ensure that the delivered assets align perfectly with the client’s vision and technical requirements.
This streamlined workflow integrates comprehensive style research, team-based art production, rigorous quality control, and collaborative presentation and delivery, thereby ensuring efficient, high-quality art outsourcing tailored to game projects.
Once the visual style is defined, the initial pack of assets is handed in, and the price is confirmed, the game project is ready to be brought to life. The final assets are exported in the client's chosen format, and communication methods such as Slack are used to collect client feedback on the progress. If the client is not satisfied, specific issues can be discussed and addressed.
Detailed sketches are developed for all art and elements in the project, and a mood board is created to present ideas and confirm interpretation of the client's vision. A Style Guide is also created to ensure consistency and speed up production. The Style Guide includes one or more reference assets representing the visual style and pipeline.
Communication is crucial during this stage to make adjustments according to client feedback and requirements. The work-in-progress art undergoes internal quality checks by lead artists and art directors, and the completed art is presented to the client for approval. The first milestone allows for feedback on the progress and adjustment of the workflow. The shape, color, and light of the sketches are almost finalized, requiring only minor adjustments.
RocketBrush invites clients to reach out to proceed with the project. This collaborative approach ensures that the final product aligns perfectly with the client's vision, delivering a game art experience that is both visually stunning and technically sound.
Technology plays a crucial role in the production phase, enabling graphic artists to develop concept art, 3D modeling, environment and character design, lighting, and visual effects using advanced tools and software. Artificial-intelligence might be integrated in the future to streamline processes and enhance efficiency, further elevating the quality of art outsourcing.
In the communication process, artificial-intelligence could potentially be employed to analyze client feedback and suggest refinements or adaptations to the work, thereby making the collaboration more effective and the art outsourcing more efficient.
