Enhances App with Visual Search Feature: Poshmark Equips Users with Visual Recognition Technology.
Revamped Take:
Embrace a snazzier shopping adventure with Poshmark's new kid on the block, Posh Lens. This nifty tool empowers users to hunt for preloved treasures using images instead of traditional text searches. Simply snap or upload an item pictie, and Posh Lens whips through listings, showing you the finest matches or similar products.
Posh Lens has already made its mark on women's apparel, men's clothing, shoes, and handbags. The tech whiz behind this magic is Naver, a South Korean tech firm that recently snapped up Poshmark. Naver's AI and visual search technology bring the power of image searching to life.
Posh Lens is currently available for US shoppers on iOS and Android devices. It's all about boosting footfall to sellers' digital closets and hooking them up with eager buyers.
Strutting its stuff post-acquisition, Poshmark has also rolled out Posh Shows, a livestream shopping juggernaut. Sellers host online events, exhibit their merchandise, sell items on the spot, and tag their broadcast descriptions.
"Posh Lens marks the first step in our collaboration with Naver to serve up fresh innovation to our Poshmark community", beamed Manish Chandra, Poshmark's founder and CEO. "Our resellers have stacked an immense and unique collection of goodies, and Posh Lens lets shoppers transform inspiring photos into reality, nailing down hard-to-find items in a blink!".
Meanwhile, retail and tech industry players have been dabbling with visual search technology. In 2021, Google allowed users to make web images searchable and shoppable. Last year, Walmart introduced TrendGetter, a photo-recognition feature that guides shoppers to discounted items or similar finds.
Besides Posh Lens, giants like Google Lens, Pinterest Lens, ASOS, Amazon, Snapchat, and The RealReal have also hopped on the visual search bandwagon. Each is crafted to simplify the shopping experience and bridge the chasm between brick-and-mortar and digital retail worlds, turning photos into shopping tickets.
- The integration of artificial intelligence and data-and-cloud-computing technology from Naver is revolutionizing Poshmark's shopping experience, as evident in the new tool, Posh Lens.
- Posh Lens, Poshmark's latest offering, leverages AI and visual search technology to enable users to find preloved items using images instead of traditional text searches.
- By allowing shoppers to snap or upload an item picture and quickly matching it with relevant listings, Posh Lens is making shopping on Poshmark more convenient and efficient.
- Incorporating Naver's AI technology has expanded Poshmark's search capabilities, making it possible to hunt for items across women's apparel, men's clothing, shoes, handbags, and more.
- As Poshmark's new AI-powered search lens gains popularity, retail and tech industry players are also embracing the technology, with Apple, Walmart, and others developing their own visual search tools for shopping.
- With deals-and-discounts being a significant draw for shoppers, visual search technology allows users to easily discover items they're interested in and find the best deals with ease.
- As more businesses adopt visual search technology and integrate it into their platforms, the line between brick-and-mortar and digital retail is becoming increasingly blurred, offering shoppers a seamless and convenient shopping experience.
