Eros Now Collaborates with PlaysOut to Develop Bollywood Movie Classics into Interactive Games
PlaysOut and Eros Now have joined forces to revolutionize the way Bollywood is consumed, turning iconic movies into immersive, mobile-friendly interactive mini-games. This collaboration, dubbed the "Eros IP Mini-Game Matrix," brings Bollywood's rich storytelling and characters to life in a new format, making them accessible anytime, anywhere, without the need for downloads or redirects [1][2].
The partnership aims to target Gen Z and Millennials across South Asia, the Middle East, and global diaspora audiences, embracing India's rapidly growing mini-game market [1][2]. By embedding these games seamlessly within entertainment apps, they eliminate traditional barriers to play and expand Bollywood's reach.
The games are built using PlaysOut's mobile-first gaming technology, ensuring a smooth and lightweight gaming experience. They are story-driven, integrating signature Bollywood storylines and characters to heighten fan involvement. The games are also designed for repeat play, encouraging users to revisit classic moments and explore new story twists [1][2].
Jassem Osseiran, co-founder of PlaysOut, believes this shift towards interactive entertainment is part of a bigger industry change. He states, "Fans no longer just watch. They play. They explore. They engage. That's the future we're building with Eros Now" [1][2].
Industry watchers believe the combination of Bollywood and a gaming format is a new way to connect with audiences who crave interactive entertainment. The mini-game market in India is projected to have annual growth of over 20%, making this collaboration a strategic move [1][2].
With the "Eros IP Mini-Game Matrix," PlaysOut and Eros Now are positioning themselves to capture both local and global attention, pioneering a new format where fans not only watch iconic films but play within their narratives, enhancing engagement with Bollywood intellectual property on mobile devices for Gen Z and Millennials worldwide [1][2].
[1] - [PlaysOut and Eros Now Press Release] [2] - [India Mini-Game Market Report]
Technology is integrated into the collaboration between PlaysOut and Eros Now, as they build mini-games using mobile-first gaming technology. These games are also part of themovies-and-tv industry, as they are based on Bollywood stories and characters.
By offering these mini-games within entertainment apps, the partnership aims to tap into the rapidly growing mini-game market, targeting Gen Z and Millennials across South Asia, the Middle East, and global diaspora audiences.
