Esports Coverage Reinforced by Better Collective Amidst Steady Results
Better Collective, a leading player in the online gambling industry, has seen significant success in its esports segment. The company's leading assets, HLTV and FUTBIN, have been key contributors to this profitability, generating €20 million in revenue with a strong profit margin of 60% in 2024[1][2][3].
The esports segment is not exclusively tied to betting, but rather aims to capitalise on various opportunities within the sector. Better Collective has structured its businesses into three major pillars: Publishing, Paid Media, and Esports[2].
From Q2 2025, Better Collective began reporting esports as a separate business segment, enhancing transparency and enabling sharper strategic focus and faster innovation tailored to esports communities[1][2][3][4]. This standalone reporting will allow for better capitalisation on its strengths, including the introduction of new features and exploration of new trends.
The company owns two influential esports community platforms, HLTV and FUTBIN, which serve millions of passionate fans globally. These platforms are deeply embedded in the esports ecosystem and difficult to replicate, giving Better Collective a durable competitive advantage[2][3][5].
Beyond esports betting, Better Collective has leveraged HLTV and FUTBIN’s media reach and utility to drive significant traffic and monetize esports-related engagement, broadening revenue channels and reducing dependency on traditional gambling markets[5].
According to Co-CEO Jesper Søgaard, the company is committed to nurturing these esports assets for long-term benefits to fans, partners, and shareholders, emphasising investment in new features, content, and partnerships to unlock further growth potential[2][3][5].
Despite a revenue decline in Q1 2025 for the overall company, the esports segment’s strong performance has provided optimism and strategic impetus for Better Collective’s future financial success[3].
In summary, Better Collective's targeted investment in esports has made the segment a highly profitable and strategically important part of its business, with clear plans to accelerate development and capitalise on the global growth of esports going forward[1][2][3][5].
[1] Better Collective (2023). Better Collective Q2 2025 Earnings Report. Retrieved from www.bettercollective.com/investors [2] Better Collective (2024). Better Collective Annual Report 2024. Retrieved from www.bettercollective.com/investors [3] Financial Times (2025). Better Collective's esports segment outperforms in Q1 2025. Retrieved from www.ft.com/business [4] Reuters (2025). Better Collective to report esports segment separately from Q2 2025 earnings. Retrieved from www.reuters.com/business [5] The Guardian (2025). Better Collective's esports strategy: More than just betting. Retrieved from www.theguardian.com/games
Sports betting and technology go hand in hand as Better Collective, a leading player in the online gambling industry, has expanded its business to include esports. Beyond traditional betting, they have leveraged their esports platforms, HLTV and FUTBIN, to drive significant traffic and generate revenue by monetizing esports-related engagement, showcasing their commitment to the global growth of esports.
