Essential Apps Every Content Producer Needs
In the digital age, content creation has emerged as a significant aspect of marketing for numerous companies, especially during the COVID-19 pandemic. Content creation serves not only as a means of marketing but also as a form of relaxation and informal education. For beginners in content creation across video editing, graphic design, writing, and branding, a suite of user-friendly apps can make the process smoother and more manageable.
Video Editing
For those seeking to create engaging videos, two apps stand out: Lumen5 and Frame.io. Lumen5, an AI-powered video creation tool, converts written content into engaging videos, making it ideal for beginners wanting quick video content without complex editing skills. Frame.io simplifies video collaboration and review through easy link sharing and commenting, making it perfect for beginner projects needing feedback.
Graphic Design
Canva, a popular app among content creators, offers a user-friendly interface with thousands of templates, drag-and-drop functionality, and advanced AI tools to auto-generate layouts, text, and images. It also helps maintain brand consistency with a brand kit.
Writing
Jasper AI and Grammarly are versatile AI content creation tools that cater to different needs. Jasper AI is ideal for drafting blog posts, social media captions, emails, and product descriptions, featuring brand voice customization to keep content consistent. Grammarly, on the other hand, is perfect for beginners needing grammar, spelling, tone, and style help with real-time suggestions and AI writing assistance. Rytr is another affordable AI writing assistant suitable for short-form marketing and creative writing with various templates and tone options.
Branding & Content Planning
Notion and Planable are essential tools for content planning, task tracking, and collaboration. Notion is a simple yet powerful tool for content marketing workflows, while Planable is made for collaborative content planning and approval, making it effective for teams or individuals coordinating branded content.
Additional Tools
HubSpot offers a free icon and logo maker, favicon generator, color palette generator, and more for branding. Freepik AI Image Generator uses AI to create unique images from text prompts or reference images, perfect for various platforms. Lightroom Photo and Video Editor, with over 100 million downloads from the Google Play Store, is an all-in-one app that retouches images, applies photo filters, and fine-tunes backgrounds. CapCut Editor, a free video editing tool popular among TikTok and YouTube creators, allows frame-by-frame video editing, cloud drive, and cross-platform collaboration.
In summary, Canva for design, Jasper AI or Grammarly for writing, and Lumen5 or Frame.io for video editing provide a strong, user-friendly suite for beginner content creators. Adding Notion or Planable can help organize and maintain branding coherence, making the overall process smoother and more manageable. The content market industry is projected to reach $107 billion by 2026, highlighting its growing importance in tech, lifestyle, entertainment, creativity, and culture.
- beginner content creators can find a strong, user-friendly suite with Canva for design, Jasper AI or Grammarly for writing, and Lumen5 or Frame.io for video editing, making the overall process smoother and more manageable
- the content marketing industry, including design, writing, video editing, and branding, is projected to reach $107 billion by 2026, showcasing its growing importance in tech, lifestyle, entertainment, creativity, and culture.
