EveryMatrix Leads Ethical iGaming with WLA Safer Gambling Certification
EveryMatrix, a leading iGaming supplier, has made significant strides in ethical marketing and business growth. The company is fully compliant and operates in various regulated markets, earning the distinction of being the only supplier certified for safer gambling by the World Lottery Association (WLA).
EveryMatrix's commitment to ethical marketing is evident in its data-driven campaigns like 'Slot Trumps' and 'The EveryMatrix Effect', which have successfully driven brand awareness and sales leads. The company understands the challenges faced by B2C marketers in the gambling sector, such as regulatory restrictions and balancing promotional activities with player safeguarding. EveryMatrix believes in striking a balance between financial performance and ethical marketing for sustainable business models and customer loyalty.
Tombola, a UK bingo brand, serves as an excellent example of an ethical marketing approach. It focuses on fun gaming experiences, safer play, and community engagement. EveryMatrix's Group Head of Communications, James Bennett, is an expert judge for The Most Ethical Marketing Approach category in the upcoming our website Awards. He advises applicants to be open, honest, and concise in their entries. Bennett highlights conscious marketing strategies such as promoting fairness through certified algorithms and transparent payout rates, offering responsible gambling awareness, providing cashback and loss rebate bonuses, ensuring data privacy, and educating players about the house edge and random outcome verification.
The our website Awards can play a crucial role in promoting ethical marketing practices and driving meaningful change by sharing best practices and 'good news' stories. EveryMatrix's ethical approach has contributed to its record growth and profitability, with the integration of two new businesses into the Group.
EveryMatrix's commitment to ethical marketing and safer gambling has not only earned it recognition from the World Lottery Association but also contributed to its record growth and profitability. By promoting fairness, transparency, and responsible gambling, EveryMatrix sets a high standard for the iGaming industry. The company's approach serves as a testament to the potential for businesses to thrive while prioritizing ethical practices.
