Evoplay enters Azerbaijan's market with electronic instant win games
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Evoplay, an award-winning online casino game development studio, has made its debut in Azerbaijan through a partnership with Azerlotereya OJSC, the state-owned lottery operator. This collaboration marks Evoplay's entry into a new market vertical, contributing to the company's reported growth in gross gaming revenue and player activity during the first half of 2025.
The agreement will see Evoplay supply Azerlotereya with localized e-instant games tailored for the Azerbaijani market. These games are fully compliant with local lottery regulations and responsible gambling standards, featuring customized mechanics and content specific to Azerbaijan.
Ashraf Pashabayli, Azerlotereya's iGaming Product Manager, has recognized the collaboration as great, while Frank Cecchini, Evoplay's Head of Lottery, was similarly excited about the partnership.
The partnership has already resulted in several e-instant titles going live on Azerlotereya's digital platform, including Hot Slice, Super Cu, and Tap Craze. Evoplay has also promised to bring further games like Thimbles, Big Catch, and Adrenaline Rush later this month.
In order to meet Azerbaijan’s responsible gambling requirements, Evoplay has made modifications to its games. All games launched for Azerlotereya by Evoplay are localized, matching the country's currency and language.
This expansion is part of Evoplay’s broader growth in lottery and bingo verticals, which included launching new titles like Adrenaline Rush: Scratch, a digital lottery game format. The collaboration fits within Evoplay’s focus on expanding beyond core slots and instant games into lottery and bingo, strengthening the company's presence in international markets like Peru and Azerbaijan.
The expansion was achieved through an agreement with Azerlotereya OJSC (Azərlotereya). This partnership marks Evoplay's debut in Azerbaijan, and the company plans to roll out additional games for Azerlotereya, further growing the lottery operator's offering.
Olga Pronak, who was promoted to the role of Head of Key Account Management at Evoplay earlier this year, will oversee the partnership. Anton Gyria was appointed as the Director of Business Operations at Evoplay in the same period.
With this strategic move, Evoplay aims to enhance the state lottery's digital offerings and audience engagement, contributing to the growth of the online gaming industry in Azerbaijan.
- Evoplay, with the increasing popularity of smartphones and technology, has decided to introduce casino games like Thimbles and Big Catch on Azerlotereya's digital platform, expanding the gaming options on gadgets beyond their traditional slots and instant games.
- As part of their strategic focus, Evoplay has customized their e-instant games, including Hot Slice and Super Cu, for the Azerbaijani market, allowing avid gamblers to enjoy casino games on their smartphones under responsible gambling standards.
- In an attempt to leverage technology and increase revenue, Evoplay is also planning to bring games like Adrenaline Rush: Scratch, a digital lottery game format, to the Azerbaijani market, appealing to casino enthusiasts interested in gambling on both casino games and lottery.
