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Expanding AI offerings, Telefónica Tech introduces Perplexity to its B2B services portfolio.

Telefonica Tech joins forces with Perplexity to offer the 'Perplexity Enterprise Pro' service for businesses (B2B) within Spain.

Telefonica Tech broadens its AI offerings, introducing Perplexity for Business Customers
Telefonica Tech broadens its AI offerings, introducing Perplexity for Business Customers

Expanding AI offerings, Telefónica Tech introduces Perplexity to its B2B services portfolio.

In a significant move to expand its AI services, Telefonica has partnered with US start-up Perplexity to offer 'Perplexity Enterprise Pro' to businesses in Spain. The alliance, which began last October when Wayra (Telefonica's corporate venture capital arm) invested in Perplexity, aims to provide a tailored offering for each type of customer.

Perplexity Enterprise Pro is an AI-powered search engine that offers verifiable answers with citations and multimedia content. The service reduces search time and offers unlimited assisted search queries, making it an invaluable tool for businesses seeking accurate and trustworthy answers.

One of the key benefits of Perplexity Enterprise Pro is its built-in security and privacy features. The platform includes SOC2 certification, ensuring effective controls to protect customer data in the cloud. Telefonica Tech also guarantees the security and privacy of information with single sign-on (SSO) and a commitment not to use customer data to train its language models.

The service is designed with a user-friendly management model, allowing easy addition and removal of team members. It also sends alerts to customers to keep documents under control. Telefonica Tech's professional services ensure efficient, safe, and aligned adoption of AI solutions with business objectives, maximizing return on investment.

Telefonica's B2B customers in Spain are now offered Perplexity Enterprise Pro, a service that responds to complex queries in minutes and ensures strict security requirements. In Spain, Movistar was the first commercial brand to offer Perplexity Pro to all its customers since last January.

As part of the partnership, Telefonica Tech will provide a three-month pilot during the launch of the service for companies interested in trying it out. The company also offers a free 12-month subscription to 'Perplexity Pro' to its B2C customers in Spain, Brazil, the United Kingdom, and Colombia.

Telefonica is a natural partner for Perplexity to offer 'Perplexity Pro' to businesses because they deeply understand the needs of business decision-makers. This alliance strengthens Telefonica's commitment to the democratization of artificial intelligence, aiming to make AI technologies more accessible and beneficial for businesses.

In conclusion, the partnership between Telefonica and Perplexity offers a powerful tool for B2B customers, enhancing both productivity and data protection within a secure and compliant environment. The expansion of Telefonica's AI services through this alliance is set to bring significant benefits to businesses seeking efficient and secure AI solutions.

[1] Telefonica Tech and Perplexity Partner to Offer 'Perplexity Enterprise Pro' Service to B2B Customers. (n.d.). Retrieved April 10, 2023, from https://www.telefonica.com/en/news/telefonica-tech-and-perplexity-partner-to-offer-perplexity-enterprise-pro-service-to-b2b-customers [3] Key Features and Benefits of Perplexity Enterprise Pro. (n.d.). Retrieved April 10, 2023, from https://www.perplexity.ai/enterprise-pro/

  1. Telefonica's partnership with Perplexity also includes the integration of artificial intelligence, as Perplexity Enterprise Pro is an AI-powered search engine that offers verifiable answers with citations and multimedia content.
  2. The alliance between Telefonica and Perplexity reinforces Telefonica's commitment to the democratization of artificial intelligence, striving to make AI technologies more accessible and beneficial for businesses, underpinned by the technological advancements of services like Perplexity Enterprise Pro.

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