Expanding Horizons at CEDIA 2024: Home System Specialists Venture into Commercial Markets
The Resimercial Market: A Growing Trend in Pro AV
The Pro AV industry is witnessing a significant shift, with a strong convergence of residential and commercial integration, often referred to as the "resimercial" market. This trend is evident at major industry events like the upcoming CEDIA Expo/CIX 2025, which brings together residential and commercial AV sectors under one roof, promoting collaboration and showcasing integrated technology solutions for both markets [1][3][5].
One of the key aspects of this convergence trend is the emergence of unified platforms and systems that work seamlessly across home automation, commercial systems, and hybrid environments such as multi-dwelling units and hospitality technology [1][3]. This unification is facilitated by the adoption of scalable, flexible technologies like AV-over-IP, which overcomes traditional AV cabling limitations and enables networked, versatile AV deployments suitable for both sectors [2].
This convergence is also reflected in the increasing number of integrators managing projects that span both residential and commercial domains. According to industry reports, over 50% of integrators are now handling such projects [3].
The CIX Show Floor
The CIX show floor features a diverse collection of new and returning exhibitors, including lighting and shade manufacturers, digital signage, and LED display manufacturers. Notable exhibitors include SoundTube, which showcased its complete residential ecosystem of Dante-enabled products at CEDIA, offering the same flexibility and scalability for home installations as it does for commercial applications [4].
The Role of Residential Integrators in Commercial Spaces
Jason McGraw, Emerald's group VP and CEDIA Expo-CIX show director, has noted an increase in residential integrators expanding into light commercial work. This trend is particularly evident in hospitality, bars, restaurants, medical offices, and houses of worship [6]. Shannon Humphrey, president of SoundTube, observed that residential integrators are often moving into commercial work at the request of their residential customers [4].
Samsung's Offerings
Samsung offers a broad range of residential and commercial displays, each designed for specific applications. The premium residential TV lineup includes the glare-free OLED S95D Series and The Frame [7].
The Future of the Resimercial Market
McGraw has partnered with organizations like IMCCA to bring content to CEDIA Expo and CIX that addresses unified communications needs across market segments [8]. He has also noted that more residential product manufacturers are introducing products geared toward commercial applications [9].
This convergence reflects changing client expectations and technology advances, creating new business opportunities for systems integrators who can operate across the full spectrum of connected environments, from luxury homes to smart offices [5]. The expanded CIX show floor for 2024 further underscores the industry's commitment to this trend [10].
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[1] https://www.cedia.net/expo/ [2] https://www.avnetwork.com/news/av-over-ip-evolves-to-support-resimercial-market/554373 [3] https://www.avnetwork.com/news/resimercial-market-continues-to-grow-as-residential-integrators-expand-into-commercial-spaces/554295 [4] https://www.soundtube.com/news/soundtube-showcases-complete-residential-ecosystem-of-dante-enabled-products-at-cedia-2023 [5] https://www.avnetwork.com/news/resimercial-market-grows-as-residential-integrators-expand-into-commercial-spaces/554323 [6] https://www.soundtube.com/news/soundtube-expands-into-commercial-audio-market-with-dante-enabled-products [7] https://www.samsung.com/us/tvs/the-frame-tv/ [8] https://www.imccaglobal.org/ [9] https://www.residentialsystems.com/home-automation/residential-integrators-expanding-into-light-commercial-work/ [10] https://www.avnetwork.com/news/commercial-integrator-expo-expands-show-floor-for-2024/554260 [11] https://www.scnmag.com/news/daily-newsletter-scn-newsletter-available-av-integrators-resellers-and-consultants
- In the resimercial market, installations of unified platforms and systems that cater to home automation, commercial systems, and hybrid environments are becoming more prevalent, facilitated by the adoption of technologies like AV-over-IP.
- At major industry events like the CEDIA Expo/CIX 2025, business opportunities abound as exhibitors showcase their digital signage, lighting and shade, and LED display products, catering to both residential and commercial sectors.
- As the resimercial market grows, automation systems that offer features suitable for both residential and commercial spaces are increasingly in demand, with businesses like SoundTube offering Dante-enabled products for such applications.
- The future of the resimercial market lies in the ability of systems integrators to capitalize on changing client expectations and technology advances, operating across the full spectrum of connected environments, from luxury homes to smart offices.
- The commitment to the resimercial trend is further underscored by partnerships within the industry, such as Jason McGraw's collaboration with IMCCA to bring content addressing unified communications needs across all market segments.
