Expansion Announcement: Genius, Data Partner of Premier League, Broadens Its Offerings
Genius Sports Expands Partnership with European Leagues Association
The new football season is upon us, and so is an exciting development in the world of sports data. Genius Sports, a leading technology company, has established a comprehensive multi-year partnership with the European Leagues Association (ELA). This deal grants Genius Sports exclusive betting data rights for 18 top European football leagues and competitions.
Under the terms of the agreement, Genius Sports will deploy its GeniusIQ platform to collect, manage, and distribute real-time betting and sports data from these leagues. This includes the Belgian Pro League, Dutch Eredivisie, Portuguese Liga, Norwegian Professional Football League, and Swedish leagues, among others. The agreement covers over 8,000 men's and women's matches across 46 sanctioned competitions.
This exclusive data rights agreement gives Genius Sports control over providing accurate and timely match information tailored for betting operators. This ensures the integrity of betting markets, while for match officials, the advanced data analytics and monitoring tools can improve oversight of match events and officiating decisions. Fans also benefit, as they will have enhanced engagement and access to richer, more reliable football data during matches, which enriches their viewing and betting experience.
However, it's worth noting that the agreement does not specify whether Genius Sports will be responsible for the Semi-Automated Offside Technology, as was the case with the Premier League. Similarly, the leagues' right to use Genius Sports' ball-tracking technology is not explicitly stated in the current agreement, unlike in the earlier reported contract.
The European Leagues, led by General Secretary Alberto Colombo, have expanded their partnership with Genius Sports. This technology can help match officials and provide additional data and graphics for fans in stadiums. The new deal reflects the evolution of the sports data market and the increasing role of technology in commercial deals.
It's important to note that this partnership does not involve the Dutch, Belgian, Swiss, or Danish leagues mentioned in earlier reports. These leagues are part of separate agreements. The data will be used by betting companies to offer reliable, real-time in-play markets to their customers. As of now, the agreement does not mention any specific betting companies that will use the official betting data from Genius Sports.
This partnership is part of the continued evolution of the European Leagues, with the new seasons getting underway in many of Europe's key football markets. The leagues in League One and Two in England will launch this weekend, followed by the Championship next week, and the Premier League the week after that. This partnership promises to bring a new level of accuracy, efficiency, and excitement to the world of sports data and football betting.
- The new partnership between Genius Sports and the European Leagues Association covers more than 8,000 men's and women's matches across 46 sanctioned competitions, including top European football leagues like the Belgian Pro League, Dutch Eredivisie, Portuguese Liga, Norwegian Professional Football League, and Swedish leagues.
- The agreement grants Genius Sports exclusive betting data rights for these leagues, giving them control over providing accurate and timely match information to betting operators.
- This partnership is expected to bring a new level of accuracy, efficiency, and excitement to the world of sports data and football betting, as betting companies will use the official data from Genius Sports to offer reliable, real-time in-play markets to their customers.
- It's not yet specified whether Genius Sports will be responsible for the Semi-Automated Offside Technology or the leagues' right to use Genius Sports' ball-tracking technology, unlike in the earlier reported contract.
