Expansion Strategies of 7777 Gaming: Elena Shaterova Discusses Regulated Market Growth
In the rapidly evolving world of online gaming, 7777 Gaming stands out for its strategic approach to expanding into new markets, particularly in Latin America. The company implements localization strategies that go beyond language translation to meet local player expectations and regulatory standards.
Staying competitive is essential for 7777 Gaming. They approach adopting new technology and innovative gameplay mechanics with enthusiasm, ensuring they remain at the forefront of the industry.
The company's mantra, "more gaming, less gambling," reflects its commitment to providing enjoyable and engaging gaming experiences. As markets become increasingly regulated, with a stronger focus on player protection, data transparency, responsible gaming tools, and technical compliance, 7777 Gaming expects to meet these challenges head-on.
Each year, the company develops over 30 games, each tailored to local regulations and player preferences. These games feature diverse themes, interactive layers, and progression elements, with many including multiple bonus levels. Some games even feature two bonus stages.
Integration with aggregation platforms requires precise coordination and adapting to diverse standards, workflows, and environments. 7777 Gaming has built the tech infrastructure to support both integration types and structured their teams accordingly to maintain consistent quality across the board.
The company also focuses on adding surprises, engagement loops, and replayability to their games to keep players coming back for more. An example of a standout mechanic in 7777 Gaming's games is the Buy Extra Bombs feature in Ships and Bombs.
7777 Gaming is also experimenting with AI in creative areas, aiming to be among the top global providers in the next 3 to 5 years, known for changing the conversation in the industry.
Operational Challenges in Regulated Markets
Different jurisdictions have unique regulatory frameworks, which can be complex and time-consuming to navigate. Companies must ensure compliance with local laws and regulations, including licensing requirements and taxation models.
Each market has its own cultural preferences and expectations, requiring tailored content and operational models to meet local needs. Building strategic partnerships with local companies can help address these challenges, providing access to local expertise and existing market infrastructure.
Ensuring that games comply with international standards is crucial for maintaining a secure and compliant operation across different jurisdictions.
How 7777 Gaming Has Addressed These Challenges
7777 Gaming has partnered with companies like Microgame in Italy and Winpot in Mexico to gain deeper insights into local markets and leverage their partners' expertise to navigate regulatory complexities.
By ensuring that their games are tested and compliant in highly regulated jurisdictions, 7777 Gaming demonstrates its commitment to meeting and exceeding regulatory requirements.
The company's expansion into new markets indicates its ability to adapt and address the diverse needs of different regions, leveraging partnerships to enhance local relevance.
Maintaining certifications like ISO 27001 underscores 7777 Gaming's focus on security and technological standards, which is essential for trust and compliance in regulated markets.
Elena Shaterova, Chief Commercial Officer at 7777 Gaming, emphasizes that regulated markets are opportunities for the company to level up creativity, precision, and player-focused design. The company's game portfolio reflects insights gained from market-specific preferences and behaviors.
7777 Gaming currently operates in 14 regulated markets worldwide. The company's strategic approach to navigating regulated markets, combined with its commitment to innovation and player satisfaction, positions it well for continued success in the global gaming industry.
- In an effort to ensure compliance in regulated markets, 7777 Gaming partners with local companies like Microgame in Italy and Winpot in Mexico, leveraging their expertise to navigate complex regulatory frameworks.
- With a focus on security and technological standards, 7777 Gaming maintains certifications like ISO 27001, ensuring a secure and compliant operation across different jurisdictions, as regulated markets present opportunities for the company to level up creativity, precision, and player-focused design.
